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Hearst Magazines · 15 hours ago

Social Media Editor, Women's Health

New York, NY

Full-time

Hybrid

Mid Level

$67K/yr - $74K/yr

3+ years exp

Hearst Magazines is a global media company that publishes a portfolio of over 30 iconic brands, including Women's Health. They are seeking a strategic and creative Social Media Editor to lead their social media presence and engage with millions of women through innovative content across various platforms.

Media and EntertainmentPublishing

Responsibilities

Lead Women’s Health’s social media strategy across key platforms to drive audience growth, engagement, and brand loyalty

Develop and maintain a cross-platform content calendar aligned with editorial priorities and business goals

Create and publish high-performing content, including writing captions and producing short-form video, aligned with wellness, fitness, beauty, and mental health topics

Collaborate with editorial, e-commerce, video, and branded content teams to execute social-first initiatives that drive clicks, shares, and conversions

Partner with influencers and creators to extend brand reach and build community

Monitor platform trends and experiment with new formats to stay ahead of the curve

Analyze performance data to inform strategy, using tools such as Dash Hudson, TrueAnthem, TikTok Business Suite, and Google Analytics

Support branded and paid social campaigns, ensuring alignment with brand voice and audience expectations

Qualification

Social media strategyContent creationData analysisInstagram proficiencyTikTok proficiencyOrganizationProactivityWriting skillsCommunication skillsCollaboration

Required

Minimum 3 years of professional social media experience, preferably at a health, fitness, or women-focused brand

Deep fluency in Instagram, TikTok, and emerging platforms, with a strong understanding of what drives reach and retention

Exceptional writing and communication skills, with a knack for creating sharp, engaging social copy

Analytical mindset and experience using metrics to inform decision-making

Collaborative and proactive approach to cross-team partnerships

Highly organized, detail-oriented, and comfortable in a fast-paced digital environment

Passion for the Women's Health mission and the ability to authentically engage with topics around wellness, empowerment, and lifestyle

Hybrid role based in NYC with 4 days a week in the office

Benefits

Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.

Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.

Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.

Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.

Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.

Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.