AmeriHealth Caritas · 5 days ago
Marketing Lead
United States
Full-time
Remote
Senior Level
5+ years expAmeriHealth Caritas is seeking a Marketing Lead to oversee the execution of omnichannel communications campaigns aimed at acquiring and retaining members. This role will focus on implementing strategies for new Affordable Care Act (ACA) markets and ensuring compliance with relevant regulations.
Health CareInformation Technology
Responsibilities
Oversee marketing for new business, from planning through launch and ongoing support, including website development and enrollment
Collaborate with cross-functional teams, operations, product, compliance, legal, sales, creative, digital, and analytics, to ensure projects meet the highest standards
Analyze marketing data to report on activity and trends, optimize campaigns, and support executive reporting
Ensure compliance with Centers for Medicare & Medicaid Services (CMS) and Department of Insurance (DOI) regulations for new and growth markets, including filing requirements
Serve as the primary point of contact for regulatory matters related to marketing
Develop and manage project plans, including timelines, budgets, and resource allocation, ensuring deliverables are completed on time and meet quality standards
Qualification
Required
Associate's degree required
5 or more years of experience managing omnichannel communications campaigns (email, digital, direct mail, etc.)
Manage relationships with external agency partners and vendors
Initiate creative service requests and vendor engagements for project kickoff and development
Apply plan knowledge to communication content and propose solutions with leadership support
Track and manage materials through review software
Consolidate edits and coordinate stakeholder outreach for status updates
Maintain updates in work plans or dashboards
Process and manage data for campaign execution
Utilize SalesForce Marketing Cloud (SFMC) for journey building, segmentation, campaign execution, reporting, and performance tracking
Preferred
Bachelor's degree preferred
Company
AmeriHealth Caritas
AmeriHealth Caritas is the health care solutions provider for those in most need and the chronically ill.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Kathleen Giblin
SVP Clinical Operations
Ash Hanson
Executive Vice President & Chief Human Resources Officer
Recent News
2025-11-06
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