Apple · 7 hours ago
Senior Manager, Global Performance Marketing Strategy and Operations
Culver City, CA
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
$218K/yr - $328K/yr
15+ years expApple is a leading technology company that focuses on innovation and inclusion. They are seeking a Senior Manager for Global Performance Marketing Strategy and Operations to drive the vision, planning, and execution of paid performance marketing programs, optimizing current channels and expanding into new areas, including AI and social platforms.
AppsArtificial Intelligence (AI)BroadcastingDigital EntertainmentFoundational AIMedia and EntertainmentMobile DevicesOperating SystemsTVWearables
Responsibilities
Global Performance Marketing Strategy: Define and lead the long-term roadmap for global performance marketing programs, managing significant budgets across Paid Search, Affiliate, and emerging channels. Evaluate and integrate new platforms to drive acquisition and revenue, using data to identify trends and technologies that advance global capabilities
Global Investment Strategy: Oversee a centralized global investment model, providing proactive, holistic management to improve efficiency and effectiveness across all global and regional programs. Redefine investment frameworks and lead change management across regions, partnering closely with Finance and business leadership
Technical Vision: Provide deep technical expertise and hands-on leadership across marketing operations and the Martech stack. Set the long-term technical vision and drive development of scalable tools, automation, and infrastructure that support evolving performance marketing and AI-driven needs
Measurement & Analytics: Apply expert analytical and technical skills to shape the global measurement strategy with Data Science and Analytics. Build and refine frameworks for incremental value, channel effectiveness, and ROI, translating complex analyses into actionable insights for executive decision-making
Executive Communication: Craft and deliver executive-ready narratives that communicate strategy, resource needs, and key decisions across a variety of audiences. Requires expert presentation skills and the ability to distill complex topics into clear, compelling arguments for senior leaders
Team Leadership and Cross-Functional Influence: Lead and develop a high-performing team of managers and ICs. Partner strategically with Finance, Commercial Marketing, Creative, and Product/Engineering, using influence and diplomacy to align goals and remove obstacles
Qualification
Required
15+ years of global performance marketing experience inclusive of Paid Search (SEM), Paid Social (Meta, TikTok), and Affiliate, with deep technical and operational expertise managing cross-channel portfolios at global scale
4+ years of leadership experience managing managers, with demonstrated success scaling teams and capabilities, including expanding headcount, standing up new functions, or growing coverage across geographies and/or channels
Proven ownership of global, cross-channel strategy and investment, including direct accountability for measurement frameworks and marketing technology to drive growth and scalable impact
Demonstrated leadership of AI, automation, and operational transformation initiatives, delivering measurable efficiency gains, streamlined workflows, and improved ROI at scale
Strong cross-functional partnership with Product, Data Science, and/or Engineering, enabling scalable, data-driven solutions to complex global marketing challenges
Proven executive-level communication skills, including concise written narratives and effective presentations for senior leadership
Preferred
Master's degree in Marketing, Business, Data Science, or a related field
7+ years of senior leadership experience, with a proven track record of developing senior talent and leading large, complex teams at scale
Demonstrated ability to lead large-scale transformation and change management efforts, driving adoption of new operating models, processes, and technologies in a complex, fast-paced, global environment
Experience identifying, testing, and scaling new marketing channels or platforms within a global organization, including emerging or AI-driven channels
Strong analytical and strategic judgment, with the ability to synthesize complex data, connect insights across domains, and translate business objectives into investment decisions
Advanced executive influence and storytelling skills, with the ability to align and persuade stakeholders at all levels without direct authority
Benefits
Comprehensive medical and dental coverage
Retirement benefits
A range of discounted products and free services
Reimbursement for certain educational expenses — including tuition
Discretionary bonuses or commission payments
Relocation
Company
Apple
Apple is a technology company that designs, manufactures, and markets consumer electronics, personal computers, and software.
10001+ employees
H1B Sponsorship
Apple has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6998)
2024 (3766)
2023 (3939)
2022 (4822)
2021 (4060)
2020 (3656)
Funding
Current Stage
Public CompanyTotal Funding
$5.67BKey Investors
Berkshire HathawayMicrosoftSequoia Capital
2025-05-05Post Ipo Debt· $4.5B
2025-01-16Post Ipo Debt· $0.31M
2021-04-30Post Ipo Equity
Leadership Team
Tim Cook
CEO
Craig Federighi
SVP, Software Engineering
Recent News
Venrock
2025-12-01
2025-09-25
Mac Daily News
2025-09-25
Company data provided by crunchbase