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The Farm and Forge Club · 5 hours ago

General Manager / Chief Operating Officer (GM/COO)

College Grove, TN

Full-time

Onsite

Director/Executive

10+ years exp

The Farm & Forge Club is a new sports complex in College Grove, TN, and they are seeking a General Manager / Chief Operating Officer (GM/COO) to lead their operations. The GM/COO will be responsible for translating the club's vision into execution across various departments while ensuring operational excellence and financial performance.

Responsibilities

Own all operational decision-making and outcomes across the club, including tennis, Human Performance, education, facilities, and events

Serve as a trusted strategic partner and sounding board to the President

Help translate long-term vision into near-term operational priorities and execution plans

Proactively surface risks, tradeoffs, and opportunities, presenting clear options with pros and cons

Execute decisively once direction is set, acting as an enthusiastic supporter of key decisions

Lead, coach, and develop Executive Directors across Tennis, Human Performance, Facilities, and Education; ensure seamless coordination across departments to deliver a unified club experience

Build a high-performance, accountable culture with clear expectations, standards of performance, and feedback mechanisms

Oversee workforce planning, staffing models, scheduling, and performance management

Partner with the Office of the President on senior-level people decisions including compensation, development, performance, and disciplinary actions

Build systems and feedback loops that deliver an exceptional parent, athlete, and member experience at scale

Be the ‘face’ of Farm and Forge, representing the club in the community and at events

Oversee the nuts and bolts of facility management, including:

Scheduling and space optimization across courts, classrooms, fitness spaces, and fields

Tournament and event operations

Building operations, maintenance, safety protocols, and vendor management

Establish and continuously improve operational playbooks, SOPs, and escalation protocols to ensure consistency, safety, and professionalism

Ensure all programs meet or exceed local, state, and federal compliance requirements

Own operational financial performance in partnership with the Office of the President, including:

Budgeting, forecasting, and variance analysis

Department-level P&L visibility

Expense discipline and resource allocation

Define, track, and operationalize KPIs across departments

Establish clear, decision-oriented financial and operational reporting for leadership and governance

Ensure contracts, vendor agreements, and major expenses align with financial and strategic priorities

Lead and/or significantly influence pricing strategy across programs, memberships, camps, tournaments, and education offerings

Apply structured problem-solving and data analysis to improve enrollment, utilization, and retention

Collaborate on go-to-market strategies, partnerships, and community engagement initiatives; bring prior experience shaping or advising pricing and marketing strategies for sports organizations, schools, clubs, or analogous service-based businesses

Support capital planning and investment decisions, including facility improvements, technology investments, and program expansion

Apply a consulting-style approach to diagnosing operational inefficiencies, automate workflows and deploy scalable solutions

Ensure operational systems and tools (scheduling, member management, finance, HR, communications) are optimized and consistently adopted

Bring strong fluency in AI and emerging technologies, with the ability to:

Identify opportunities to automate workflows

Improve forecasting, scheduling, and decision-making

Enhance the member and staff experience

Qualification

Financial acumenOperational strategyLeadership experienceCross-functional leadershipP&L managementKPI designBudgetingCapital planningTechnology implementationExecutive presenceData analysisCommunication skillsProblem-solvingTeam management

Required

10+ years of progressive leadership experience in operations, consulting, or complex service-based organizations

Demonstrated success managing multi-department operations, large teams, and significant budgets

Strong financial acumen, including P&L management, KPI design, budgeting, and capital planning

Innovative, systems-oriented thinker who proactively identifies opportunities to modernize and scale through technology, including hands-on experience implementing AI-enabled tools

Flexible schedule, including the ability to be in attendance for key events that may occur during evenings or weekends

Proven ability to lead cross-functionally across operations, finance, marketing, technology, and people

Structured problem-solver at both strategic and tactical levels

High level of comfort with data, systems, and technology

Experience operating in fast-growing, dynamic environments

Strong executive presence, judgment, and communication skills