Intac Solution · 1 day ago
Senior Analytics Manager
Englewood Cliffs, NJ
Full-time
Onsite
Senior Level
$53/hr - $55/hr
5+ years expIntac Solution is seeking a Senior Analytics Manager to lead the analysis and development of marketing/media reports that support their marketing objectives. The role involves defining and managing paid media analytics, providing actionable insights, and developing automated reporting methods to enhance decision-making processes.
Logistics & Supply Chain
Responsibilities
Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services
Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors
Develop pricing strategies, balancing firm objectives and customer satisfaction
Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections
Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers
Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors
Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies
Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends
Define and manage paid media analytics, insights and reporting that support our marketing objectives and strategies, in order to make better informed decisions on a timely basis
Lead the analysis and development of executive-friendly marketing/media reports, clearly and concisely communicating program and channel performance/progress against goals (e.g. ongoing campaign highlights, post-mortem reports, deeper ad-hoc analysis—market-share/paid media impact reports). This across HE LOB (full funnel digital media) and Performance Marketing (PLA and text search) as well as coordinating a monthly tracker for retail media inputs across accounts (Walmart, Best Buy, Costco, Amazon, Sam’s/BJs, regionals)
Provide compelling, action-oriented insights and takeaways across a full funnel paid media strategy (awareness, consideration, lower funnel conversion) to lead to better customer acquisition, brand health, S.com conversion, S.com Traffic, and offline contribution of our media channels)
Lead the development of automated and systemized methods to more efficiently incorporate data and learnings into reports (i.e. exporting data and charts/graphs directly into management decks)
Drive sophisticated analyses and insights to visualize, interpret and 'story-tell' data and learnings (e.g. SOV, Market Share/Spend, Paid Media Conversion, MMM/MTA)
Develop and maintain a robust measurement framework to track the effectiveness of media campaigns and investment, including ROI and S.com Traffic/revenue metrics. Create reporting framework that effectively captures program performance and produces actionable run-of-business channel optimizations
Partner closely with IM Paid Media and Paid Media AOR, to identify ongoing targets for each dimension of the business and integrate product investments and the resulting impact on the business
Work closely with the PCG Analytics’ Team and Big data team (as needed) to align on the proper tagging strategies and tools to track key performance indicators (KPIs)
Lead MMM/MTA requirements, report-outs and optimizations. Apply findings to SEA business and future planning efforts as well as champion findings internally across teams and leadership
Qualification
Required
innately familiar with MMM & MTA
developing insights-led executive/leadership reports
knowing Paid Media (full funnel, retail, performance marketing)
Bachelor's degree in marketing or equivalent training required
5-7 years related experience required
Define and manage paid media analytics, insights and reporting that support our marketing objectives and strategies
Lead the analysis and development of executive-friendly marketing/media reports
Provide compelling, action-oriented insights and takeaways across a full funnel paid media strategy
Lead the development of automated and systemized methods to more efficiently incorporate data and learnings into reports
Drive sophisticated analyses and insights to visualize, interpret and 'story-tell' data and learnings
Develop and maintain a robust measurement framework to track the effectiveness of media campaigns and investment
Partner closely with IM Paid Media and Paid Media AOR
Work closely with the PCG Analytics' Team and Big data team to align on the proper tagging strategies and tools
Lead MMM/MTA requirements, report-outs and optimizations
Heavily knowledgeable with direct, working-level experience in developing reporting, measurement and insights across full-funnel media campaigns and programs
Should have a minimum of 8+ years of media data, analytics and insights experience
Direct experience standing up MMM/MTA measurement and the understanding of the components and metrics of MMM/MTA
A positive 'all-hands-on-deck' attitude and willingness to get the job done
Passion for problem solving, critical thinking and digging into data and analytics to identify solutions and areas of optimization
A Bachelor's degree or higher in Marketing or other related fields
Company
Intac Solution
Headquartered in Dallas Texas, ITS is an Expert Staffing Company to provide limitless hiring solutions to various projects such as Packaging & RB Inspections, Mobile QA Engineering.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase