Cape Abilities · 4 days ago
Senior Marketing Strategist
Yarmouth, MA, US
Full-time
Onsite
Senior Level
$75K/yr - $90K/yr
6+ years expCape Abilities is seeking a Senior Marketing Strategist to provide centralized leadership for marketing strategy and digital presence. This role focuses on aligning marketing efforts with fundraising priorities and organizational goals while establishing clear ownership of marketing decisions.
Non ProfitSocialWellness
Responsibilities
Develop and maintain an annual marketing roadmap aligned with fundraising goals and donor engagement priorities
Identify seasonal opportunities for coordinated, multi-channel campaigns
Establish clear prioritization frameworks to guide marketing decisions
Set guardrails between donor communications and retail/customer marketing
Serve as steward of Cape Abilities’ brand voice, tone, and messaging framework
Create a practical internal brand guide to support consistency
Ensure messaging reflects mission, values, and audience needs across channels
Responsible for creation and execution of social media content
Define marketing strategy to include potential department growth
Own social media strategy, standards, and cadence across the organization
Ensure social enterprise promotions are proactive, planned, and mission-connected
Balance visibility, engagement, and donor sensitivity across platforms
Identify and prioritize stories that elevate the impact of Cape Abilities’ programs, people, and social enterprises and strategize and execute on message delivery
Provide strategic direction for storytelling efforts, including video concepts, photography themes, and written profiles and narratives
Collaborate with potential vendors and internal staff on production and delivery
Serve as the central point of coordination for marketing priorities across Development, Business Operations, and Marketing & Communications
Manage a shared editorial and promotional calendar
Reduce last-minute and conflicting marketing requests through clear planning and communication
Partner with Development leadership to align marketing strategy with donor engagement goals
Partner with Business Operations leadership to support social enterprise visibility and promotion
Ensure marketing efforts support revenue growth
Qualification
Required
Bachelor's degree in marketing, communications, or related field
6–10 years of experience in marketing strategy, communications, or digital marketing
Proven experience developing and implementing multi-channel marketing strategies
Strong understanding of social media strategy and digital engagement
Experience working cross-functionally in complex organizations
Ability to balance strategic thinking with hands-on execution
Company
Cape Abilities
Cape Abilities is a nonprofit organization that provides counseling, education and employment supports to individuals with disabilities.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Thomas (Thom) Maul
Chief Financial Officer
Kathy Hansen
Chief People Officer
Company data provided by crunchbase