BD · 16 hours ago
Marketing & Digital Communications Manager
USA IL - Vernon Hills
Full-time
Onsite
Senior Level
5+ years expBD is one of the largest global medical technology companies in the world. In this role, you will ensure brand messaging is standardized and aligned with overarching commercial strategies while driving multichannel content strategy programs to generate leads and retain customers.
Health CareMedical DeviceTechnical Support
Responsibilities
Write compelling copy and create engaging assets that educate, entertain, and convert target audiences at all stages of the customer journey
Develop creative briefs as necessary and review creative concepts to ensure effective alignment with business goals
Develop messaging, collaborate on strategic promotion plan and report on performance for tradeshows and events
Generate reports to measure content effectiveness and how it aligns to the sales process; recommend content improvements as needed
Create and maintain a communications calendar, inclusive of an always-on social media
Support comprehensive, multichannel content strategy programs to drive lead generation, customer retention, & competitive takeaways
Support US Region Marketing Team with product-level messaging guidance and content suggestions
Stay informed about competitive environment and healthcare trends impacting our industry
Work with vendors to manage marketing communications project budgets and track costs
Manage brand asset creation in support of digital channel and sales enablement content development. (e.g., custom photoshoots, videos, etc.) Edit or modify assets as required
Gain approval of communications pieces from medical, legal, and regulatory review process. Ensure copy approval process is followed in accordance with BD policy
Drive standardization of brand messaging, positioning and core value offers across the region
Qualification
Required
Bachelor's degree
At least 5 years of medical industry (or applicable industry) marketing communications experience
Experience in communications planning, working with creative agencies, development of positioning & messaging, managing print production, photo and video shoots, and design projects
CRM experience (Marketo, ShowPad, Salesforce)
High degree of proficiency with: Design platforms and Microsoft Office Suite (PowerPoint, Word, Excel, Outlook, Teams Sharepoint)
Ability to travel as needed
Preferred
Master's Degree
Benefits
Rewards and recognition opportunities that promote a performance-based culture
Competitive package of compensation and benefits programs
Company
BD helps advance clinical therapy with the process for patients and health care providers with innovative technology services and solutions.
10001+ employees
H1B Sponsorship
BD has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (66)
2022 (4)
2021 (3)
Funding
Current Stage
Public CompanyTotal Funding
$540MKey Investors
Steris
2023-08-02Post Ipo Equity· $540M
1962-04-23IPO
Leadership Team
Tom Polen
Chairman, CEO and President
Maureen Mazurek
Chief Sustainability and EHS Officer
Recent News
Medical Device Network
2026-01-17
2026-01-16
Med-Tech Insights
2026-01-16
Company data provided by crunchbase