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Pacific Service Credit Union · 17 hours ago

Senior Marketing Analyst

Concord, CA, US

Full-time

Hybrid

Senior Level

$131K/yr - $172K/yr

5+ years exp

Pacific Service Credit Union is committed to strategic growth through trust, innovation, and operational excellence. The Senior Marketing Analyst is responsible for combining advanced analytical skills and data storytelling with exceptional marketing acumen to support member growth and strategic marketing objectives.

BankingCreditFinancial Services

Comp. & Benefits

Responsibilities

Develop and program complex SQL stored procedures, views, and functions using Transact Structured Query Language (T-SQL), best practices and efficient coding techniques

Perform duties using system development lifecycle (SDLC), including eliciting requirements from stakeholders, creating prototypes, developing code, conducting UAT, and delivering data visualizations in PowerBI reports and/or PowerPoint presentations

Perform quantitative analysis and apply technological data mining and analysis of marketing and growth objectives

Develop forecasting models to support campaign budgeting and member growth projections

Develop analytical models for churn analysis, member lifetime value, and return on ad spend (ROAS)

Develop and maintain analytical reports, dashboards, and visualizations to track key performance indicators (KPIs) related to campaign performance, product penetration, and member segmentation

Design and implement solutions, leveraging digital analytic tools to monitor website usage, funnel conversion, and online banking behavior

Drive and own research initiatives, applying sound judgement to identify trends, patterns, and anomalies in marketing and member behavior that can inform strategic decisions or highlight optimization opportunities

Exercise discretion when analyzing data to ensure the accuracy, consistency, and integrity of data by performing regular data quality checks

Consult with the marketing team in driving solid business processes, which will help promote high-quality data

Demonstrate the ability to work in a collaborative environment, building strong and effective relationships with team members, department leadership, and key stakeholders while exhibiting excellent communication skills.Lead data visualization and storytelling efforts, presenting findings and insights to both technical and non-technical stakeholders, providing independent decisions and clear data-driven recommendations

Use independent judgement and demonstrate autonomy, self-manage multiple projects, and play an interactive role in effectively executing duties as outlined

Identify opportunities to streamline reporting and analysis processes, automating repetitive tasks where possible

Maintain a comprehensive understanding of business processes across the entire organization and how they interrelate

Contribute to company innovation and continuous improvement. Foster a culture of evolution by adapting to changes, optimizing processes, and contributing to the growth and success of the organization

Demonstrate accountability in your work by taking ownership of responsibilities, setting clear goals, meeting deadlines, and delivering high-quality results. Act with integrity, follow through on commitments, and uphold professional standards

Support and uphold company culture by aligning your work with the credit union’s mission and values, contributing to a positive, high-performing environment

Demonstrate dependable performance including attendance and punctuality, recognizing that it is essential to organizational excellence and operational success

Comply with all anti-money laundering laws, including the Bank Secrecy Act, OFAC regulations, and the USA PATRIOT Act, as well as all related policies and procedures

Provide back-up and support to AVP/manager, as directed

Performs special projects and other responsibilities, as directed

Qualification

SQL programmingPower BIData analysisData modelingGoogle AnalyticsAdobe AnalyticsCloud technologiesMember focusExecutionCommunication skillsProblem solvingCollaboration

Required

Bachelor's degree in Data Science, Computer Science, Information Technology, Economics, Information Systems, Statistics, Applied Mathematics, Finance, Accounting, or related field required

Minimum five years of experience in an Analyst role (ideally in marketing, business, or financial services), SQL programming skills (T-SQL Preferred) and applying math/statistics to data modeling required

Two years or recent experience working with Power BI

Experience working in a fast-paced, startup like environment where agility is expected

Experience working in cloud technologies (Azure Preferred)

Experience in Google Analytics or Adobe Analytics

Excellent oral and written communication skills required

Must be proficient in computer programs (e.g., Microsoft Office Suite)