NASCAR · 16 hours ago
Manager, Track Marketing
Kansas City, KS
Full-time
Onsite
Mid, Senior Level
5+ years expKansas Speedway is a prominent venue for NASCAR events located in Kansas City, Kansas. The Manager, Track Marketing will support the development and execution of marketing campaigns aimed at increasing awareness and attendance for track events.
RacingSports
Responsibilities
Support and lead the development and execution of marketing strategies and multi-platform promotional plans in addition to providing overall support
Lead the execution and implementation of marketing campaigns and promotions across all platforms. Including development of creative/copy and briefs, proofing, compiling, and distributing performance reports, asset management etc
Ensure accuracy and excellence of all work done by internal and external creative partners
Manage timing, tracking and execution of consumer touchpoint deliverables (directly and indirectly)
Update and manage all key marketing documents/assets on a regular basis
Website review and edits - will be responsible for submitting the forms to the portal for changes that need to be made
Work closely with various departments to collaborate on grassroots and event initiatives while supporting efforts to drive new event business/data capture at events
Assist with the day-to-day management of marketing strategies and plans
Track performance of all digital and email efforts and be a resident expert on all key performance metrics
Oversee new fan development and prospecting opportunities in local market(s)
Submit creative requests and provide input on creative development and execution of marketing campaigns and materials
Work with colleagues to support development of presentations, and help package reports, analysis and business performance metrics
Assist with coordinating and executing VIP experiences for promotional prize winners
Ensure all Public Address Announcement are written and executed during event weekends
Assist team lead with developing plans, managing implementation, and overseeing the execution of jumbotron inventory
Partner with Communications and Driver/Team Marketing, manage in-market driver appearances
Work with Event Experience team to build out weekend content and enhance the fan experience, assist with the supervision of seasonal event staff & act as point person for track photographers
Manage non-NASCAR event marketing campaigns and work with third party promoters as necessary – festivals, events, etc
Support the Track President and team lead (events, etc.) with any special projects
15% travel including weekends (team summits and assisting other tracks during event weekends)
Other duties as assigned
Qualification
Required
Bachelor's degree preferably in sports/entertainment management, business or communications
Minimum of five (5) years related experience and/or training in motorsports/sports marketing industry, entertainment event marketing, project management, public relations/communications or equivalent combination of education and experience
Strong understanding of marketing principles
Proven track record of planning and executing creative, successful events
Excellent proofreading and attention to detail
Experience collaborating cross-functionally with graphic design, sales, marketing, and communications teams
Ability to work independently as well as collaboratively to meet business objectives
Excellent attention to detail with strong organizational and time management skills
Solid understanding of digital marketing tools and techniques, including social media and email marketing
Ability to remain calm under pressure while maintaining a customer service focused mindset
Ability to establish, manage, and maintain vendor relationships
Exceptional written and verbal communication and interpersonal skills
Demonstrated ability to lead projects and manage multiple priorities in a fast-paced environment
Experience managing budgets and tracking expenses
Self-starter who takes initiative and can manage projects from concept through completion
Ability to anticipate issues and implement timely corrective action
Flexibility to work extended hours, including evenings, weekends, and holidays during events, as business needs require
Proficient in Microsoft Office Suite; familiarity with Adobe Creative Cloud is a plus
Regularly required to sit, stand, walk, talk, hear, reach, use hands to feel and handle, ability to lift 20 pounds and see including close vision
Must possess a valid driver's license with a safe driving record
Benefits
Highly competitive salaries
A solid benefits package focused on wellness
Opportunities for you to grow and develop both personally and professionally
Company
NASCAR
NASCAR is the sanctioning body for one of North America's premier sports.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Brandon M Thompson
Vice President of Diversity & Inclusion
Daryl Wolfe
Executive Vice President, Chief Revenue Officer
Recent News
2026-01-09
Sports Business Journal
2026-01-08
Sports Business Journal
2026-01-07
Company data provided by crunchbase