The Coca-Cola Company · 4 days ago
Brand Manager, Sprite
US - GA - Atlanta
Full-time
Onsite
Mid Level
$107K/yr - $138K/yr
3+ years expThe Coca-Cola Company is dedicated to refreshing the world and inspiring moments of optimism through its beloved brands. As a Brand Manager for Sprite, you'll lead brand growth initiatives, develop strategies aligned with company goals, and collaborate with various teams to enhance brand presence and performance.
Consumer GoodsFast-Moving Consumer GoodsFood and BeverageManufacturing
No H1B
Responsibilities
Develop local brand strategies that align with broader company goals, driving profitable growth and managing Fanta’s P&L
Partner with NAOU category teams to create mid-term (2-3 years) growth strategies and annual brand plans leveraging local insights and consumer positioning
Coordinate with other brand managers and teams to identify synergies across brands, ensuring consistent strategies and executions
Analyze brand and program performance using KPIs; turn insights into actionable plans that contribute to business success
Use data, insights, and technology, including AI, to optimize processes, measure impact, and improve efficiency
Manage budgets and timelines, hitting milestones on time and on budget while ensuring program excellence
Present the brand’s growth potential and strategy to bottlers, customers, and key stakeholders to drive commercial acceleration in priority markets and channels
Collaborate with bottling partners to deliver high-quality implementation and amplification of brand programs to engage consumers and shoppers
Cultivate powerful internal and external partnerships to boost brand market share and drive operational efficiency
Oversee financial, operational, and partner routines to ensure seamless brand management
Qualification
Required
Bachelor's Degree in Marketing, Communications, Business Strategy, or a related field
3+ years in brand management, marketing, or a similar role
Proficient in utilizing Nielsen/IRI data to craft actionable strategies from insights
Deep knowledge of marketing concepts like brand positioning, competitive analysis, consumer segmentation, and strategy development
Knowledge of and ability to apply basic marketing concepts (e.g. brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives and strategies, consumer segmentation) used in the development of marketing plans
Proven ability to work effectively with agencies and cross-functional teams
Consumer-first approach to developing long-term profitability and brand growth
Experience leveraging AI and technology to optimize workflows and enhance effectiveness
Strong creative and analytical evaluation skills for assessing strategy execution and consumer impact
Solid understanding of customer marketing strategies and market dynamics
Competence in project management, business operations, and presenting to senior leadership
Experience working in collaborative, cross-functional, and global contexts
Highly organized with exceptional analytical and problem-solving abilities
Thrives in fast-paced, diverse environments
Benefits
A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Company
The Coca-Cola Company
The Coca-Cola Company is a soft drink manufacturer & distributor that makes a variety of soft drinks, including diet coke and regular coke.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1919-09-05IPO
Leadership Team
Henrique Braun
Chief Operating Officer
Jennifer Henry
Senior Vice President, Strategy and Corporate Development
Recent News
2026-01-16
Company data provided by crunchbase