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Pfizer · 4 hours ago

Sr. Manager, Influencer & Content Marketing

Pennsylvania, United States

Full-time

Hybrid

Mid, Senior Level

$124K/yr - $201K/yr

6+ years exp

Pfizer is a leading pharmaceutical company, and they are seeking a Senior Manager, Influencer & Content Marketing to lead their Integrated Media & Engagement team. This role will focus on developing and executing influencer marketing strategies for oncology brands, ensuring alignment with paid media efforts to drive ROI and business impact.

BiotechnologyHealth CareMedicalPharmaceuticalPrecision Medicine

No H1B

Responsibilities

Set the objectives for and manages Influencer and Content Marketing across our oncology brands

Manage and lead the workflow of influencer campaigns – content creation, channel distribution, channel strategy and measurement of impact

Point of contact for Influencer campaigns for the Oncology business unit with the potential to span across other parts of the portfolio as needed

Subject matter expertise in Influencer and Content Marketing

Deep knowledge of Influencer and Content Marketing Industry and emerging approach to connecting to paid and creative

Has the authority and expertise to guide a new model within Pfizer and build a new capability within this team

Excellent communications skills in being able to educate and transform our Influencer and Content Marketing across the organization. This expertise will be brought to large forums & trainings across marketing and cross-functional teams

A deep grasp of external influencer trend forecasting insights to be able to translate these trends into bold, innovative influencer campaigns

Understand the consumer and HCP audience landscape within health/pharma and have a clear point of view on effective goals and business drivers with influencer and integrated content based on marketing briefs

Identify gaps and opportunities for campaigns and recommend solutions based on social listening insights

Partner with the Director of Influencer Marketing to build out new capabilities and tools that can translate to the Oncology business to enable Pfizer brands to maximize the impact of their influencer marketing campaigns or begin programs in influencer where they haven’t had the chance yet

Partner with social listening team to lead projects to analyze insights from reports and shape the recommendations that go to business teams related to content and influencer

Lead cross function work to collaborate with product communications and media planners to optimize influencer campaigns with data-driven approaches

Collaborate with and lead agency, vendor partners for execution of integrated content activations and management of the review process with legal, medical and regulatory

Ensure compliance with all regulations and guidelines in the pharmaceutical space

Maintain up-to-date knowledge of latest cultural trends, platforms and best practices for media campaigns

Contribute leadership for new capability development within Influencer & Content Marketing

Develop and manage budget, resources, and integrated project timelines to ensure campaign execution and results

This highly visible role will be a leadership member of the Influencer & Content Marketing team partnering closely with cross-functional teams across Marketing, product communications and Brands

Qualification

Influencer MarketingContent MarketingPharmaceutical Industry KnowledgeData-Driven StrategyProject ManagementCommunication SkillsRelationship BuildingCreative ThinkingLeadership Skills

Required

Bachelor's degree with at least 6+ years of relevant experience in-house or in an agency setting

Demonstrates expertise in influencer marketing & content, and listening tools and analytics

Successful track record designing and implementing high-integrated campaigns from setting objectives through measuring results

Project management skills coordinating multifaceted campaigns and initiatives

Forward-thinking mindset with the creativity and vision to build innovative solutions for unmet needs

Strong written & verbal communication skills

Mastery in staying compliant with the complex legal and regulatory guidelines surrounding influencer marketing and branded content; particularly in the pharmaceutical space

Experience guiding organizations through transformations and periods of change

Skilled at communicating compelling narratives and campaign visions

Adept at persuading both internal and external stakeholders of the merits and potential business value of proposed ideas and strategies

Strong relationship building skills and ability to navigate matrixed organizations

Drives strategy while simultaneously orchestrating flawless execution at speed

Embodies courage, excellence, equity and joy while elevating those values across teams

Executive poise and influence to interact effectively across all organizational levels

Articulate communicator able to optimize messaging and design for maximum user resonance and business impact

Exercises discretion and maintains trustworthiness when dealing with sensitive confidential information

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact