Digitas North America · 9 hours ago
Vice President Director, Connections Strategy (CRM)
Chicago, IL
Full-time
Hybrid
Director/Executive
$129K/yr - $186K/yr
10+ years expDigitas North America is the Networked Experience Agency focused on creating magnetic experiences for brands. The Vice President/Director of Connections Strategy (CRM) will define and lead the strategic vision for building enduring customer-centric relationships through owned and addressable channels, leveraging expertise in marketing strategy, CRM, data, and technology.
Marketing & Advertising
Responsibilities
Sets and leads the strategic vision for CRM and Connections Strategy across priority accounts, ensuring consistency, rigor, and forward-looking thinking
Leads high-level analysis of how consumers engage with CRM communications, synthesizing research, performance data, and segmentation insights into clear strategic direction
Owns the design and evolution of end-to-end customer and lifecycle journeys, identifying the highest-value moments to drive relevance, loyalty, and lifetime value
Assesses CRM and owned-channel maturity at an enterprise level, defining multi-phase roadmaps to improve effectiveness, scalability, and long-term value
Crafts compelling strategic narratives that articulate the value exchange between brands and customers and guide how that promise shows up across owned and addressable touchpoints
Leads the design of orchestrated systems of brand communications, partnering with integrated marketing, media, analytics, and creative teams to bring customer-centric strategies to life
Guides how 1P and 3P data, martech platforms, and decisioning capabilities are translated into strategic use cases and activation frameworks
Partners with analytics leadership to shape how segmentation, learning agendas, and performance insights inform contact strategies and optimization over time
Ensures CRM and owned channels are thoughtfully connected to broader marketing ecosystems, creating cohesion across channels, moments, and experiences
Serves as a trusted senior advisor to clients, confidently leading conversations on strategy, performance, competitive context, cultural shifts, and future opportunity
Facilitates executive-level client workshops, from defining strategic vision to prioritizing customer experiences and activation roadmaps
Leads the evolution and stewardship of the Connections Strategy toolkit, ensuring a consistent, scalable, and best-in-class approach to outputs and ways of working
Mentors and develops senior and mid-level strategists, setting a high bar for thinking, storytelling, and strategic ownership
Partners closely with relationship leads and cross-capability leadership to ensure Connections Strategy is integrated, visible, and influential
Supports business development efforts by shaping POVs, leading strategic sections of pitches, and delivering clear, compelling recommendations
Qualification
Required
10-14 years of experience
A digitally and CRM-savvy marketing leader with deep experience in omni-channel and owned-channel orchestration
A proven strategist with a strong track record of leveraging data-driven segmentation and lifecycle thinking to drive customer-centric strategies
A CRM expert who understands how data, technology, and decisioning enable personalization and relevance at scale
A rigorous analytical thinker and translator, able to synthesize complex data into clear strategic direction and persuasive narratives
A cross-channel systems thinker with strong instincts for channel role definition, orchestration, and scalability
A creative strategic partner who can define the job-to-be-done for each channel and articulate how individual efforts ladder into a holistic system
A confident senior presence with the ability to influence and advise executive-level clients while fostering strong internal partnerships
A people leader with a demonstrated history of building, coaching, and developing high-performing strategy teams
Highly collaborative, service-oriented, and comfortable navigating ambiguity and change
An experienced communicator with exceptional organization, prioritization, and time-management skills
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Digitas North America
Digitas North America is the Connected Marketing Agency that provides digital media, and creative development.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Megan Jones
Chief Media Officer
Recent News
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