Char-Broil · 1 week ago
Director, Media and Growth Marketing (>200M)
Scottsdale, AZ, US
Full-time
Onsite
Director/Executive
8+ years expW.C. Bradley Co. is looking for a Director of Media & Growth to lead a performance-driven media organization that accelerates growth across brands and channels. This role involves owning paid media strategy, retail media execution, and analytics to ensure marketing investments drive measurable business impact.
AdvertisingCRMFood and BeverageMarketing
Responsibilities
Define and lead the media and growth strategy for Outdoor Brands across performance marketing, retail media, and digital channels
Establish a clear vision, operating model, and roadmap for the Media & Growth Center of Excellence
Serve as the senior SME for media effectiveness, growth analytics, and experimentation
Act as a strategic advisor to the VP, Marketing and brand leadership on investment decisions and growth opportunities
Own all paid media activation and optimization, including search, social, programmatic, display, and retail media platforms
Lead retail media strategy and execution across key partners (e.g., Amazon, Walmart, Lowe’s, The Home Depot), in close coordination with Trade Marketing and Sales team
Ensure paid media investments align with brand priorities, retail calendars, and promotional strategies
Drive continuous optimization to improve ROAS, CPA, and incremental sales lift
Build and maintain a unified measurement framework across brands and media channels
Establish a single source of truth for media performance and ROI across brands and channels
Lead a structured test-and-learn program (creative, audiences, offers, formats) to fuel ongoing optimization
Translate data and insights into clear, actionable recommendations for stakeholders
Partner closely with: Brand & Category Teams to align media plans with growth objectives
Creative & Content to drive performance-optimized creative development
Trade Marketing to integrate media with retail activation
Research & Insights to apply consumer and shopper learnings
DTC eCommerce & CRM to leverage first-party data and testing insights
Lead quarterly planning, monthly optimization reviews, and executive performance readouts
Recruit, develop, and lead a high-performing team across performance marketing, retail media, and analytics
Establish scalable workflows, governance, and intake processes for brand teams
Own agency and platform partner relationships, ensuring best-in-class execution and value
Qualification
Required
8–12+ years of experience in media strategy, performance marketing, or growth marketing
Proven leadership experience managing cross-functional teams and agencies
Deep expertise in paid media platforms (search, social, programmatic, CTV, retail media)
Strong analytical and measurement background (ROI, attribution, incrementality)
Experience working in a multi-brand, retail-centric environment
Ability to translate data into executive-level insights and recommendations
Preferred
Experience with retail media networks (Amazon Ads, Amazon Marketing Cloud, DSPs, Walmart Connect, Lowe's Media Network, The Home Depot Orange Apron, etc.)
Familiarity with DTC and CRM ecosystems (first-party data, CDPs)
Experience building or scaling a media COE or shared services model
Background in consumer goods (durables preferred), home improvement, or adjacent categories
Company
Char-Broil
one of the oldest and most respected outdoor cooking brands.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Thomas Penner
President & Chief Executive Officer
Recent News
2025-02-06
Company data provided by crunchbase