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L'Oréal · 1 day ago

Travel Retail Americas - Trade Marketing O+O/ Marketing Manager

United States

Full-time

Remote

Senior Level

6+ years exp

L'Oréal is a global leader in luxury beauty and fine fragrance, seeking a Trade Marketing O+O/ Marketing Manager for their Travel Retail Americas division. This role involves leading the development and execution of omnichannel brand experiences and collaborating with various teams to enhance customer engagement and drive conversion in the retail space.

BeautyConsumer GoodsCosmetics

H1B Sponsor Likely

Responsibilities

Implement the strategic activation/animation retail and digital roadmap for the brand in Americas, aligning with the global brand positioning, regional priorities and global frame set up by Europe

Lead the development of Brand Retail Strategy & Excellence for global POS (permanent & off counters)

Be the brand image referent with Head of Retail and Marketing, Area Managers in Americas and Brand Activation Manager in Paris and persuade local retailers hand in hand with Area Managers with compelling stories

Adapt global Immo DMI/TRM/ and Hub guidelines, ensuring alignment with market needs

Put in place a unique, authentic, and consistent brand consumer experience across all online and offline touchpoints - implement new concepts around retailtainment and see to their realization in stores, imagine new ways to communicate and stay in touch with the travail retail consumer

Manage Merch& Visual Merch managers

Implement animations and activation touchpoints with customer in store and offline. In particular, imagine and see to implementation on-counter animation, leading Visual Merchandiser and Merchandising Project Managers in Americas

Oversee distribution, new store openings, brands roll out, refits in top shops, and consistent implementation of merchandising guidelines

Collaborate with the RDD team to implement designs and ensure seamless execution of in-store activations on permanent and events (HPPs, podiums, pop-ups)

Develop global consumer experience (On + Off) and visual merchandising strategy and implement them in Americas to enhance the customer experience and drive conversion

Represent the brand in IMMO meetings and act as a transversal referent for retail-and marketing related matters

Continuously seek competitive benchmarking and retail innovation opportunities to maintain a leading edge in the market

Manage budget and GWP: Monitor the Advertising & Promotion (A&P) budget and coordinate orders for Gift With Purchase (GWP) items

Digital Integration Full Brand (Beauty Tech / Digital devices for Retail & Animation/ My Beauty Club)

Track and analyze key performance indicators (KPIs) related to animation performance, digital reporting, and overall retail effectiveness. Work with residents for implementation

Prepare clear and concise reports and presentations to management, highlighting key achievements, challenges, and recommendations

Qualification

Trade MarketingBrand StrategyVisual MerchandisingDigital IntegrationPerformance ManagementInformation ManagementPrioritization SkillsInterpersonal SkillsNegotiation SkillsOrganizational Skills

Required

Bachelor's degree or equivalent work-life experience

6+ years of industry related Trade / Operational Marketing experience

Experience working collaboratively with various business areas

Experience managing internal/external relationships

Information & Data management

Prioritization & Organization Skills

Strong Interpersonal Skills (written and oral)

Negotiation Skills

Benefits

Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)

Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)

Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)

Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)

Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)

Employee Resource Groups (Think Tanks and Innovation Squads)

Access to Mental Health & Wellness Programs

Company

L'Oréal

Glassdoor4.0

No.1 Beauty Group Worldwide. No.1 most innovative company in Europe (Fortune's ranking).

Founded in 1995

Petaling Jaya, Selangor, MYS

10001+ employees

https://www.loreal.com/en/malaysia/

H1B Sponsorship

L'Oréal has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (2)

2024 (1)

2023 (6)

2022 (1)

2021 (3)

2020 (2)