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Jones Road Beauty · 23 hours ago

Creative Strategist, Paid Social

Montclair, NJ

Full-time

Onsite

Mid Level

3+ years exp

Jones Road Beauty is a company founded by makeup artist Bobbi Brown, focusing on high-grade beauty products. They are seeking a Creative Strategist, Paid Social to lead creative strategies for paid social campaigns, collaborating with various teams to drive performance and maintain brand voice.

Consumer Goods

Responsibilities

Develop and execute comprehensive creative strategies for paid social campaigns across all product launches and growth initiatives

Collaborate with the Growth team to strategize experiments, analyze performance data, and optimize creative approaches based on insights

Manage end-to-end creative workflows, including concepting, briefing creators/editors/designers, and reviewing footage for final approval

Execute thorough persona research to identify new audiences and expand reach while improving campaign performance

Build and maintain a robust pipeline of diverse creative aligned with Meta and TikTok best practices and platform requirements

Support weekly launch needs by developing timely, on-brand creative concepts that drive results

Analyze organic social trends, consumer insights, and competitive landscape to source inspiration and inform creative direction

Manage project timelines and coordinate cross-functional workflows to ensure seamless campaign execution

Monitor platform shifts and emerging trends, evolving creative strategy accordingly to maintain competitive advantage

Integrate AI developments into creative workflows to improve efficiency and output quality

Qualification

Creative strategyPaid social advertisingData analysisAudience researchAI tools implementationProject managementCollaborationCommunication skillsAdaptability