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Choice Hotels International · 2 days ago

Regional Area Director - Extended Stay Brands

DC-Baltimore Area

Full-time

Hybrid

Director/Executive

$115K/yr - $135K/yr

8+ years exp

Choice Hotels International is one of the largest lodging franchisors in the world, and they are seeking a Regional Area Director - Extended Stay Brands to drive performance results across a portfolio of franchisee ownership groups. This role focuses on revenue growth, quality assurance, guest satisfaction, market share, and profitability, while also supporting new hotel openings and ensuring integration into Choice systems.

HospitalityHotelTravel

No H1B

Responsibilities

Improve unit-level revenue results and optimize market share performance through proactive consulting and relationship management with franchisees and PMCs

Ensure effectiveness of local sales and revenue management activities

Track and improve GOP performance through best practice consultations

Support brand program execution and guest experience improvement initiatives

Partner with ownership groups and Opening Services to ensure successful, on-schedule openings and ramp-up performance

Develop pre-opening sales and marketing plans

Optimize market segmentation strategies and minimize OTA contribution

Monitor guest feedback and quality assurance outcomes to identify improvement opportunities

Promote proactive engagement in guest relations and training compliance

Encourage property-level training through ChoiceU resources

Support integration of Choice technology platforms and training initiatives for owners and PMCs

Collaborate with technology teams on implementation and reporting requirements

Qualification

Multi-unit operations managementRevenue management principlesAnalytical skillsSales leadership experienceHospitality systems knowledgeRelationship managementData-driven decision makingMicrosoft Office proficiencyCommunication skillsProblem-solving skillsAdaptability