La Cocina - Nonprofit Kitchen Incubator · 5 days ago
Catering & Event Sales Coordinator
San Francisco
Full-time
Onsite
Entry, Mid Level
$71K/yr - $80K/yrLa Cocina is dedicated to transforming the economic conditions for marginalized communities through hospitality and support for entrepreneurs. The Catering & Event Sales Coordinator role involves generating revenue, coordinating catering events, and providing technical assistance to entrepreneurs.
CookingFinancial ServicesIncubators
Responsibilities
Achieve or exceed quarterly sales goals for catering, events, venue rental, and bar services
Implement strategic and creative tactics to drive revenue growth, cultivate customers, and increase brand visibility, boosting lead-to-sale conversion by 5%
Increase profitability and customer satisfaction by tailoring, cross-promoting, and upselling service and product offerings
Lead the planning and execution of custom catering events
Collaborate with the program team and the access to sales team to manage custom catering and maintain communication about events and team involvement
Oversee all aspects of F&B logistics and event production, including timelines, day-of execution, contracts, and coordination with vendors for rentals, staffing, and permits
Respond to new leads within two business days and maintain ongoing communication throughout the proposal and booking process
Manage accurate and timely processing of contracts, invoices, and caterer payments
Monitor quarterly sales performance and industry trends to inform strategies
Collaborate on the development and delivery of catering-based curriculum to the entrepreneurs
Provide technical assistance and event support to La Cocina entrepreneurs, including catering training, service operations guidance, menu development, and pricing recommendations
Forge and sustain client relationships by implementing outreach and retention strategies
Maintain clear, professional communication with clients and caterers, ensuring exceptional service that meets the needs of both
Maintain the partner and customer database in Salesforce for targeted communication and engagement
Respond to client feedback to improve service and the customer experience, supporting caterer performance
Collaborate with the access to sales and program teams to ensure entrepreneur readiness and smooth event execution
Build and sustain relationships with event service providers to enhance our market competitiveness and service offerings
Dedicate 5% of your time (about 100 hours annually) to supporting La Cocina participants through technical assistance, engagement at business events, and assistance during key events
Qualification
Required
Achieve or exceed quarterly sales goals for catering, events, venue rental, and bar services
Implement strategic and creative tactics to drive revenue growth, cultivate customers, and increase brand visibility, boosting lead-to-sale conversion by 5%
Increase profitability and customer satisfaction by tailoring, cross-promoting, and upselling service and product offerings
Lead the planning and execution of custom catering events
Collaborate with the program team and the access to sales team to manage custom catering and maintain communication about events and team involvement
Oversee all aspects of F&B logistics and event production, including timelines, day-of execution, contracts, and coordination with vendors for rentals, staffing, and permits
Respond to new leads within two business days and maintain ongoing communication throughout the proposal and booking process
Manage accurate and timely processing of contracts, invoices, and caterer payments
Monitor quarterly sales performance and industry trends to inform strategies
Collaborate on the development and delivery of catering-based curriculum to the entrepreneurs
Provide technical assistance and event support to La Cocina entrepreneurs, including catering training, service operations guidance, menu development, and pricing recommendations
Forge and sustain client relationships by implementing outreach and retention strategies
Maintain clear, professional communication with clients and caterers, ensuring exceptional service that meets the needs of both
Maintain the partner and customer database in Salesforce for targeted communication and engagement
Respond to client feedback to improve service and the customer experience, supporting caterer performance
Collaborate with the access to sales and program teams to ensure entrepreneur readiness and smooth event execution
Build and sustain relationships with event service providers to enhance our market competitiveness and service offerings
Dedicate 5% of your time (about 100 hours annually) to supporting La Cocina participants through technical assistance, engagement at business events, and assistance during key events
Take initiative in annual planning, strategy, and execution
Contribute to fostering a culture of feedback that supports growth, success, and the team's strength
Drive revenue through event and partner initiatives while managing P&L and business strategy
Deliver exceptional service by understanding and meeting client needs through active listening and problem-solving
Relate to and support entrepreneurs by understanding the challenges and rewards of small business ownership
Stay informed about industry trends and explore diverse flavors, actively participating in menu development
Communicate complex concepts clearly and adapt teaching methods to different learning styles to engage others and foster an inclusive learning environment
Use technology like Salesforce for reporting activities
Advocate for racial and gender equity in business ownership, particularly in low-income communities
Establish positive and hospitable relationships with employees, entrepreneurs, food industry leaders, and the public
Implement strategy and adapt to changes in a dynamic environment
Participate thoughtfully in community events and initiatives
Ability to frequently move about an event space, transport materials and equipment, and lift and carry up to 25 pounds for event-related tasks
Preferred
Being fluent in Spanish and English enhances communication in this role
Company
La Cocina - Nonprofit Kitchen Incubator
La Cocina is a nonprofit working to solve problems of equity in business ownership for women, immigrants and people of color.
Founded in 2005
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$3.5MKey Investors
Walter & Elise Haas Fund
2023-04-24Grant· $3.5M
Leadership Team
Michelle Williams
Director of Communications + Innovation
Recent News
2025-10-24
2025-04-15
Company data provided by crunchbase