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The Cake · 1 day ago

Brand Designer

United States

Full-time

Remote

Senior Level

$55/hr - $85/hr

5+ years exp

The Cake is a leading national nonprofit focused on product philanthropy and disaster relief, seeking a talented freelance Brand Designer / Creative Lead to drive an upcoming full rebrand and support mission-critical visual storytelling. In this role, you will lead brand design and strategy, collaborate with marketing leadership, and deliver cohesive brand assets while providing strategic guidance on digital asset management.

Hiring Manager

Iyah Wade

Responsibilities

Lead brand design, visual development, and strategy for a major rebrand initiative, including guidelines, identity systems, and high-impact assets

Design and produce quality materials such as annual/impact reports, executive presentations, digital/social content, campaign visuals, and infographics (including ESG reports)

Collaborate closely with marketing leadership to translate brand research and strategy into mission-aligned, compelling creative

Act as thought partner for Digital Asset Management (DAM) platform evaluation (e.g., MediaValet, Canto, Bynder, Aquia), RFP process, selection recommendations, implementation, best-practice maintenance, and ongoing hygiene/care

Iterate on designs, incorporate feedback, and ensure deliverables align with nonprofit storytelling, brand standards, and organizational goals

Provide light oversight and direction for team production once brand/templates are established (minimal administrative duties)

Support ad-hoc creative needs to maintain momentum during transition to permanent Associate Director, Creative

Qualification

Brand design experienceDigital Asset ManagementAdobe Creative SuiteVisual storytellingCollaboration skills

Required

5–8+ years of professional brand design experience, with proven expertise leading rebranding projects for high-visibility organizations

Strong portfolio demonstrating consistent brand strategy, identity development, visual systems, and mission-driven storytelling (household-name brands/nonprofits preferred)

Hands-on experience with Digital Asset Management (DAM) platforms (e.g., MediaValet, Canto, Bynder, Aquia) including selection, implementation, governance, and/or ongoing maintenance

Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and related design tools

Digital-first mindset (comfortable designing for web, video, and digital platforms; minimal print focus)

Legally authorized to work in the US (no sponsorship available)

Preferred

Have brand/rebranding experience at top nonprofits (e.g., Feeding America, World Central Kitchen, United Way, Rubicon, Red Cross) or major household-name brands (e.g., Google, Amazon, Coca-Cola)

Bring experience with ESG reports/infographics (visualizing complex concepts)

Have proven thought-leadership in DAM strategy, implementation, and governance for growing teams

Have worked in fast-paced, mission-focused environments with the ability to collaborate cross-functionally while delivering hands-on design

Are open to a long-term permanent opportunity if the fit is exceptional (contract-to-hire path available)