Thrifty Traveler · 1 week ago
Community Marketing Manager
Minneapolis, MN
Part-time
Hybrid
Mid Level
$70K/yr - $85K/yr
3+ years expThrifty Traveler is seeking an experienced Community Marketing Manager to join our team. This role involves developing and executing a long-term strategy to grow and engage communities across various online platforms and in-person events, blending community management with brand stewardship.
Air TransportationSubscription ServiceTourismTransportationTravelTravel Accommodations
Responsibilities
Build a community engagement strategy across online channels, including Reddit, Facebook (public & Premium-only), Slack/Discord (new), and other channels
Develop guidelines and etiquette for communities to keep them helpful, inclusive, and aligned with our values
Monitor conversations, answer questions, and proactively join discussions in ways that highlight Thrifty Traveler’s expertise
Identify recurring community needs, questions, or frustrations and turn them into insights for marketing, product, and content teams
Track community health KPIs: engagement, sentiment, membership growth, churn risk indicators, and referral program performance
Pitch, plan and execute Thrifty Traveler meetups in key cities
Organize live podcast recordings and community Q&As
Lead logistics for Thrifty Traveler events, from concept to execution (venue, AV, staffing, attendee experience)
Recruit and train “event ambassadors” from our membership base
Pitch, organize, and manage travel conference attendance (speaking engagements, panels, booth presence, etc.)
Design, manage, and grow a Thrifty Traveler Premium referral program
Build a free newsletter referral flow that drives word-of-mouth awareness
Create incentive structures, gamification elements, and recognition programs
Manage Thrifty Traveler gear store (for purchase)
Oversee surprise & delight gifting campaigns (new Premium members, milestone achievements, contest winners, community leaders)
Coordinate shipping, inventory, and vendor relationships
Partner with the social & editorial teams to amplify community stories, wins, and travel hacks
Help collect testimonials and success stories for marketing
Launch and grow a thriving Slack/Discord/similar community
Reduce subscriber churn by improving engagement and connection
Grow Thrifty Traveler event attendance and create a consistent event cadence
Increase community-driven referrals for Premium and the free newsletter
Improve sentiment and engagement in Reddit + Facebook forums
Qualification
Required
3–6 years of experience in community management, experiential marketing, or audience engagement
Proven track record of building and nurturing online communities
Experience in planning and executing events (small and large scale)
Strong communication skills: professional, concise, empathetic
Highly organized, detail-oriented, and capable of working independently without needing step-by-step supervision
Comfortable taking direction from leadership and collaborating with multiple teams
A passion for travel and Thrifty Traveler's mission
Preferred
Experience launching referral programs or ambassador programs
Familiarity with Reddit community norms
Basic data analysis skills to report KPIs
Experience with ActiveCampaign or equivalent engagement tools
A background in content creation, social media, or influencer partnerships
Benefits
Hybrid work environment (with access to an on-site gym)
401k matching up to 5%
Company-sponsored health, dental, and vision insurance
15 days of vacation to start
Paid parental leave
A growing, values-driven team of people who are passionate about travel
Company
Thrifty Traveler
Travel and flight deal service
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Erica Kamrowski
Chief Operating Officer
Recent News
2025-11-11
Company data provided by crunchbase