Apple · 1 week ago
Strategist, AI Optimization
Sunnyvale, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$183K/yr - $274K/yr
10+ years expApple is a leading technology company known for its innovative consumer products and marketing strategies. They are seeking a Strategist for AI Optimization to drive AI-driven optimization efforts across digital marketing platforms, collaborating with various teams to enhance customer engagement with Apple products and services.
AppsArtificial Intelligence (AI)BroadcastingDigital EntertainmentFoundational AIMedia and EntertainmentMobile DevicesOperating SystemsTVWearables
Responsibilities
Work with leadership to define strategic priorities and budgets for the work and growth of the team
Responsible for leading our GEO (Generative Engine Optimization) strategy for product communications targeting, personalization, and creative optimization, including how and where generative AI is applied in content pipelines
Support local market teams with tools and playbooks to scale our GEO strategy globally
Ensure GEO strategies are legally compliant and aligned with Apple privacy and accessibility standards and values
Collaborate with strategy, media, production, partner marketing (or channel), engineering, and creative teams to ensure alignment on goals and execution
Drive adoption of new tools and platforms that improve targeting accuracy and scale
Work alongside creative technology teams to inform emerging opportunities for innovation
Manage relationships with agency partners specializing in AI, setting goals and guiding day-to-day priorities
Set KPIs and performance benchmarks for AI search initiatives
Establish testing and optimization frameworks for continuous performance improvement
Ensure campaigns are optimized for visibility, efficiency, and effectiveness
Partner with engineering to improve data infrastructure and tagging required for optimization
Translate GEO performance data into actionable insights for cross-functional teams
Improve knowledge-sharing and the development of expertise across teams on AI search best practices
Qualification
Required
10+ years of experience partnering with Strategy, Content Strategy, Media, Product, Engineering, and Creative teams in digital marketing, with a focus on media and search optimization programs (including 2+ years leading a team and managing external partners/agencies)
Deep knowledge of paid media platforms (Google, Meta, programmatic, etc.) and hands-on experience in performance data analysis, audience segmentation, attribution models, and targeting logic
Strong ability to translate performance insights into actionable strategies across paid media and search initiatives
Shown success optimizing for both AI-driven and traditional search platforms, including tailoring recommendations to align with brand creative guidelines for design and copy
Preferred
Validated experience translating sophisticated technical data into actionable marketing insights for a complex organization
Knowledge of AI-powered bidding strategies and media automation tools across major ad platforms
Understanding of data privacy regulations related to targeting and personalization
Previous leadership in developing AI search optimization strategies for large-scale, multi-channel campaigns
Prior experience managing localization efforts and multilingual marketing campaigns across global regions, focusing on localization, regional performance data, and cultural relevance
Experience optimizing campaigns across multiple regions or markets
Experience partnering with content strategy teams to define and implement optimization and measurement strategies
Benefits
Comprehensive medical and dental coverage
Retirement benefits
A range of discounted products and free services
Reimbursement for certain educational expenses — including tuition
Discretionary bonuses or commission payments
Relocation
Company
Apple
Apple is a technology company that designs, manufactures, and markets consumer electronics, personal computers, and software.
10001+ employees
H1B Sponsorship
Apple has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6998)
2024 (3766)
2023 (3939)
2022 (4822)
2021 (4060)
2020 (3656)
Funding
Current Stage
Public CompanyTotal Funding
$5.67BKey Investors
Berkshire HathawayMicrosoftSequoia Capital
2025-05-05Post Ipo Debt· $4.5B
2025-01-16Post Ipo Debt· $0.31M
2021-04-30Post Ipo Equity
Leadership Team
Tim Cook
CEO
Craig Federighi
SVP, Software Engineering
Recent News
Venrock
2025-12-01
2025-09-25
Mac Daily News
2025-09-25
Company data provided by crunchbase