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Vestwell · 8 hours ago

Senior Associate, Partnership Channel Marketing

King of Prussia, PA

Full-time

Hybrid

Mid, Senior Level

$80K/yr - $95K/yr

2+ years exp

Vestwell is a financial technology company that powers the new savings economy. They are seeking a proactive and strategic Senior Partnership Channel Marketing Associate to lead go-to-market strategy and execution for key channel partner channels, focusing on state savings programs and workplace savings solutions.

Employee BenefitsFinanceFinancial ServicesFinTechRetirement

Comp. & Benefits

Responsibilities

Build and own the end-to-end GTM plan for new and existing state programs, from pre-launch readiness through ongoing growth, including positioning, messaging, channel mix, timelines, and success metrics

Partner closely with state agencies to develop compliant, co-branded campaigns and assets; manage review/approval workflows, accessibility requirements, and brand standards

Drive demand and engagement across the full funnel: awareness, consideration, registration/enrollment, funding, and retention; design and execute lifecycle programs for employers and savers

Lead integrated campaigns across paid, owned, and earned channels; coordinate with PR/Comms, events, content, and digital teams to maximize reach and consistency

Oversee external agencies as needed (creative, media, research); define scopes, timelines, deliverables, budgets, and performance targets; ensure on-time, on-budget execution

Enable partner and internal teams with toolkits and playbooks (GTM briefs, messaging frameworks, FAQs, decks, landing pages, email journeys, webinars, field collateral)

Establish KPIs and dashboards; track funnel health and program ROI; run performance reviews and QBRs with partners; implement test-and-learn optimizations

Collaborate cross-functionally with Sales, Growth, Client Success, Product, Analytics, Compliance, Legal, and Operations to ensure operational readiness and coordinated execution

Manage program calendars, workbacks, and risks; communicate status and results to executives and partners with clarity and consistency

Support forecasting and budget management for state program marketing; monitor invoices, pacing, and efficiency metrics

Qualification

GTM strategyData-driven mindsetProject managementCRM proficiencyMarketing automationRelationship managementMultilingual abilitiesPresentation skillsWritten communication

Required

Minimum 2-3 years of experience in partner, product, or demand marketing, ideally in financial services/fintech or a regulated category; experience with public-sector or state programs is a strong plus

Demonstrated success building and executing GTM plans with external partners, including managing agency workstreams and complex approvals

Strong relationship-management skills with public-sector partners and senior internal stakeholders; confident presenter and trusted advisor

Proven project management excellence; skilled at prioritizing multiple concurrent programs and driving alignment across cross-functional teams

Data-driven mindset with hands-on experience setting KPIs, building dashboards, and optimizing campaigns; proficiency with analytics and A/B testing

Working knowledge of CRM and marketing automation (e.g., Salesforce, HubSpot) and collaboration/PM tools (e.g., Asana, Jira, Google Workspace)

Comfort operating in a highly regulated environment; familiarity with accessibility standards and government brand/compliance reviews

Exceptional written, verbal, and presentation skills; crisp brief-writing and stakeholder updates

Bachelor's degree or equivalent experience; advanced degree a plus