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MariMed, Inc. · 10 hours ago

Loyalty and Lifecycle Marketing Manager

Norwood, MA

Full-time

Hybrid

Mid Level

$75K/yr - $95K/yr

3+ years exp

MariMed, Inc. is a growing community dedicated to quality cannabis and meaningful customer relationships. They are seeking a Loyalty & Lifecycle Marketing Manager to own the customer journey, blending marketing insights with performance-driven strategies to engage customers throughout the funnel.

CannabisFarmingSupply Chain Management

Responsibilities

Create and implement a best-in-class loyalty program and communications strategy for our 13 stores

Own the funnel – help us appeal to new customers, win back lapsed customers, improve the leaky bucket ratio and slow the churn of absent and gone customers

Launch and manage lifecycle campaigns across email, SMS, web, and our upcoming app, delivering personalized and timely communications

Segment audiences strategically using behavioral, transactional, and demographic data to deliver relevant, personalized messaging at scale

Monitor performance of customer communications, A/B testing creative to understand what performs well and what customers want to see

Live in the data to understand our diverse customer base and how we can transform this information into actionable insights for marketing, promotions & more

Collaborate on promotional calendars and campaigns that support both retention and revenue goals

Identify cross-sell and upsell opportunities within the customer journey to increase average order value and overall customer lifetime value

Work cross-functionally with marketing, retail store teams, and ecommerce to field feedback and evolve our tactics to continuously grow and delight our customers

Collaborate with accounting to create performance dashboards and SOPs for internal reporting

Supply creative direction of our loyalty program assets, be the voice of our brand

Act as the brand voice across CRM channels, ensuring communications feel on-brand, and customer-first