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Publicis Collective · 1 day ago

Senior Associate, Brand Experience

Birmingham, MI

Full-time

Hybrid

Entry, Mid Level

$49K/yr - $62K/yr

1+ years exp

Publicis Collective is a part of the global Publicis Media network, dedicated to redefining the future of marketing through innovative strategies and collaborative practices. The Senior Associate, Brand Experience will manage media communication for assigned brands, ensuring accurate budget control and the execution of multi-channel media plans while working cross-functionally with internal teams and clients.

AdvertisingAnalyticsCRMDigital Marketing

Responsibilities

Assist in the development of cross-channel media plan options and recommendations; including traditional and digital (national linear, local TV/radio, paid search/social, programmatic, etc.)

Maintain accurate budget control and flow of media activity and update client on timeline/consistent basis

Demonstrate strong understanding of online and offline media fundamentals, including media math, target audience development, and communication goals (reach/frequency)

Demonstrate proficiency with systems/tools (MRI, Media Tools, ComScore)

Gather and analyze appropriate research to provide sound, strategic, consumer insights-driven media recommendations

Establish collaborative, productive working relationship with partner agencies (where/when applicable), helping create a seamless communications process

Demonstrate creativity and agility when problem solving

Delivering POVs/position papers on key client issues and/or client opportunities

Prepare media authorizations per approved plans/project requests

Foster strong relationships with internal teams and client groups

Assist with other projects or responsibilities as assigned

Qualification

Media planning experienceMedia Tools knowledgeMedia systems/platformsMicrosoft Office SuiteCommunication skillsProblem-solving skillsOrganizational skillsTime management skills

Required

1+ years of media planning experience and Media Tools knowledge

Working knowledge of media systems/platforms (Kantar, IMS, Media Tools Flowchart Software, R/F and Optimization Software, comScore, Prisma, Mbox, MRI/GfK, GWI)

Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint

Strong communication and presentation skills

Curious and motivated, solution-oriented problem solver

Ability to work independently as well as in a team setting

Strong organizational, time management, and problem-solving skills

Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment