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Cooley LLP · 4 hours ago

Director of Integrated Content Marketing

San Francisco, CA

Full-time

Hybrid

Director/Executive

$280K/yr - $300K/yr

10+ years exp

Cooley LLP is seeking a Director of Integrated Content Marketing to join their Marketing and Business Development team. The role involves defining and driving the firm’s cohesive content strategy, overseeing content production and distribution, and collaborating with various teams to ensure alignment with market needs.

Document PreparationLegalProfessional Services

Comp. & Benefits

Responsibilities

Establish Content Vision: Define the editorial vision, voice, and standards for all firm content, ensuring it is consistently high-quality, relevant to client needs, and positions the firm as a market leader

Develop Global and Local Content Strategies: Collaborate with firm leadership, practice group leaders, and marketing/business development teams to create a comprehensive and cohesive content strategy covering varied modern and differentiated formats focused on both brand and demand goals

Build Production Infrastructure: Design and implement the optimal operating model (combining internal team members and external/agency resources) necessary to efficiently produce all content types from ideation to final publication

Oversee Content Workflow: Establish and manage rigorous content production processes, including copy editing, legal/technical review, quality control, and stakeholder approval, ensuring compliance and accuracy across all materials leveraging Digital Asset Management (DAM) and AI technologies

Manage Resources: In coordination with HR, determine internal staffing needs, upskill, hire and mentor team members. Manage external vendors (agencies, freelance writers, etc.) to ensure cost-effective and high-quality content output. Coordinate with HR on non-employee service provider needs, including independent contractor requests

Lead Distribution Strategy: Partner closely with Marketing, Business Development and Communications teams to develop and execute integrated paid, earned, and owned distribution strategies for all content

Audience Targeting and Personalization: Partner with Marketing and Business Development teams to Implement strategies to effectively target key client audiences and personalize content delivery to maximize engagement and impact

Budget Management: Manage the content budget effectively, ensuring resources are allocated strategically to high-impact content initiatives and distribution channels

Performance Measurement: Establish key performance indicators (KPIs) and robust tracking mechanisms to measure the effectiveness of all content and distribution efforts, providing regular performance reports

Data-Driven Iteration: Use content performance data and market feedback to continually refine the content strategy, production processes, and distribution tactics

Stakeholder Partnership: Serve as the primary content expert and partner to practice group leaders and marketing/business development colleagues, translating complex legal topics and business goals into compelling, client-focused content

Market Responsiveness: Continuously monitor the legal and business landscape, identifying emerging trends and regulatory changes to ensure content is timely, responsive, and drives client discussions

Cross-Functional Alignment: Act as the central liaison between the content function and all other business professional teams to ensure strategic alignment and efficient project execution

Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests

Support business professional development and continued educational opportunities

In collaboration with HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events

All other duties as assigned or required

Qualification

Content marketing experienceContent production best practicesMulti-channel distribution strategiesContent performance metricsMicrosoft Office proficiencyCRM technologiesLeadership capabilitiesAnalytical skillsCollaboration skillsCommunication skillsOrganizational skillsInterpersonal skillsDetail-orientedTeam player

Required

After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications

Ability to work extended and/or weekend hours, and ability to travel, as required

Bachelor's degree

10+ years directly applicable content marketing experience at a management level, with proven ability to manage, coach and motivate with proven experience leading a comprehensive content function, preferably in a large global professional services firm, agency, or publisher environment

Expertise in content production best practices, editorial oversight, and workflow management for multiple formats (e.g., articles, reports, video, web, social)

Demonstrated success developing and executing multi-channel (paid, earned, owned) distribution strategies within tight budgetary and resource constraints

Strong understanding of content performance metrics, analytics, and using data to inform future strategy

Exceptional collaboration and communication skills, with the ability to influence and partner effectively with senior firm leadership and highly skilled professionals

Proficient in the use of CRM technologies

MBA or advanced degree in a related field and significant prior experience in marketing or sales

Experience in a professional services environment

Experience managing a large team of direct reports