Heartland Dental · 5 days ago
Product Manager
Effingham, IL
Full-time
Hybrid
Senior Level
6+ years expHeartland Dental is a leading provider of non-clinical administrative support services for dental practices across the United States. They are seeking an experienced Product Manager to lead the strategy and evolution of key marketing operations platforms, including JIRA, Digital Asset Management, and Generative AI tools. The role focuses on driving adoption, measuring impact, and collaborating across various teams to enhance marketing capabilities.
ConsultingDentalHealth CareHealth Diagnostics
Responsibilities
Own the full lifecycle of JIRA (Marketing instance), DAM, and GenAI creative suite
Develop 12–18 month roadmaps aligned to marketing KPIs (speed-to-market, creative velocity, process / cost efficiency, personalization ROI)
Prioritize enhancements, integrations, and AI capabilities based on business value
Transform JIRA into a high-velocity marketing operating system
Design workflows, dashboards, automation, and reporting
Manage governance, permissions, and scalability
Establish documentation and training to ensure adoption, scalability, and consistent best practices across teams
Evolve DAM into the single source of truth for brand and performance assets
Drive metadata strategy, AI tagging, version control, rights management, and integrations (Adobe CC, Figma, Salesforce Marketing Cloud, etc.)
Champion GenAI tools for marketing use cases
Define governance, prompt libraries, and brand safety standards
Scale use cases: personalized ads, localized content, video scripting, synthetic imagery, A/B testing automation
Measure impact on creative output, cost-per-asset, and performance
Partner with Creative, Content, Media, Data Science, Marketing Ops, and Engineering
Lead quarterly business reviews demonstrating platform ROI
Manage vendor relationships and contracts
Qualification
Required
6–10+ years in product management, marketing operations, or creative operations
Proven experience as product owner for enterprise JIRA (marketing/creative preferred)
Hands-on DAM implementation and scaling experience
Expertise in generative AI tools for marketing workflows
Strong data fluency; ability to build dashboards and link usage to KPIs
Exceptional stakeholder management and influence skills
Familiarity with agile/scaled agile environments
Benefits
Generous benefits package
Company
Heartland Dental
As a leading DSO, Heartland Dental provides supported dentists, hygienists, and non-clinical team members with world-class non-clinical administrative support to help them achieve sustainable professional and personal growth.
10001+ employees
H1B Sponsorship
Heartland Dental has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2023 (1)
2021 (3)
2020 (3)
Funding
Current Stage
Late StageTotal Funding
$1.57M2022-07-12Acquired
2011-06-03Series Unknown· $1.57M
Leadership Team
Kirsty Leyland
Chief Human Resources Officer and Executive Vice President
Sarah Jackson
Chief Human Resources Officer
Recent News
2025-12-05
Company data provided by crunchbase