Apple · 4 days ago
Senior Manager, App Store Partner Marketing
Cupertino, CA
Full-time
Onsite
Senior Level
$191K/yr - $345K/yr
7+ years expApple is a leading technology company known for its innovative products and services. The Senior Manager, WW App Store Partner Marketing will lead the strategic vision of the worldwide App Store partner marketing group, driving growth through innovative marketing programs across a diverse partner ecosystem.
AppsArtificial Intelligence (AI)BroadcastingDigital EntertainmentFoundational AIMedia and EntertainmentMobile DevicesOperating SystemsTVWearables
Responsibilities
Lead the strategy, execution, and optimization of global App Store partner marketing programs. The array of partners includes payment partners, developer partners as well as yet-to-be established partners who will drive high quality traffic to the App Store. A deep understanding of the mobile app ecosystem and its business models are critical to success here
Ensure alignment between partner marketing initiatives and the broader marketing team’s goals, defining and tracking KPIs to measure success
Engage with developers to plan and execute marketing programs that enhance customer engagement and drive business results
Develop communication strategies to further highlight the value and benefits of the App Store for our developer partners
Influence and collaborate cross-functionally with teams across Marketing, Product, Business Management, Analytics and our Regional marketing teams
Apply performance marketing measurement frameworks to assess program effectiveness and optimization based on insights through continuous testing, learning, and iteration
Present to senior leadership program performance and business impact updates as well as Explore and develop new partnership marketing opportunities within the Apple ecosystem, ensuring alignment with the mobile payments landscape and retail sales channels
Qualification
Required
7+ years of proven leadership experience in managing performant teams delivering a culture of growth, passion and innovation
Deep knowledge of the mobile app ecosystem, including monetization strategies and subscription models
Experience developing and leading marketing strategies that led to increased user growth and long-term retention of a consumer facing service, app or game
Proven success in originating and delivering B2B marketing programs, ideally for a developer ecosystem
Strong ability to influence and align stakeholders across marketing, product, and business teams; thrives working on highly collaborative projects, effective at building consensus, fostering trust, handling decisions with ease while navigating ambiguity
Expertise in customer engagement marketing and developer engagement strategies
Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively
Experience measuring performance marketing programs and optimizing based on data-driven insights
Strong analytical skills with experience defining and tracking KPIs
Preferred
Strategic thinker and problem solver with the ability to translate business goals into actionable and impactful marketing programs
Understanding of the mobile payments ecosystem and its impact on app marketing strategies
Experience with either using or developing marketing technology, tools, automation and AI to streamline operations to help increase efficiency and output
Benefits
Comprehensive medical and dental coverage
Retirement benefits
A range of discounted products and free services
Reimbursement for certain educational expenses — including tuition
Discretionary bonuses or commission payments
Relocation
Company
Apple
Apple is a technology company that designs, manufactures, and markets consumer electronics, personal computers, and software.
10001+ employees
H1B Sponsorship
Apple has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6998)
2024 (3766)
2023 (3939)
2022 (4822)
2021 (4060)
2020 (3656)
Funding
Current Stage
Public CompanyTotal Funding
$5.67BKey Investors
Berkshire HathawayMicrosoftSequoia Capital
2025-05-05Post Ipo Debt· $4.5B
2025-01-16Post Ipo Debt· $0.31M
2021-04-30Post Ipo Equity
Leadership Team
Tim Cook
CEO
Craig Federighi
SVP, Software Engineering
Recent News
Venrock
2025-12-01
2025-09-25
Mac Daily News
2025-09-25
Company data provided by crunchbase