KITH · 1 day ago
Senior Manager, Marketing
New York, NY
Full-time
Onsite
Senior Level
$110K/yr - $140K/yr
6+ years expKITH is a lifestyle brand and specialty retailer known for its unique storytelling and seasonal collections. They are seeking a Senior Manager of Marketing to lead content-driven marketing initiatives, ensuring brand alignment and driving performance across various channels.
E-CommerceFashionRetailShoesSoftware
Responsibilities
Own and evolve the content marketing strategy, ensuring consistent, elevated storytelling across all Kith-owned channels
Define content frameworks and narratives that support seasonal launches, key franchises, collaborations, and brand moments
Translate business objectives into content strategies that drive awareness, engagement, and conversion across platforms
Identify opportunities to expand content formats, distribution models, and storytelling approaches within the category
Lead the development of marketing narratives and rollouts for brand partnerships, ensuring alignment between Kith’s brand vision and partner objectives across campaigns and launches
Charged with both executing and overseeing copy to preserve the brand’s tone of voice
Lead, mentor, and develop a team of managers, strategists, copywriters, and creatives, fostering a culture of collaboration, accountability, and creative excellence
Provide strategic direction and feedback across multiple workstreams, ensuring clarity of vision and executional excellence
Provide senior-level guidance and decision-making across cross-functional teams and shared resources, influencing outcomes beyond direct reports
Partner closely with Creative, Press, Product, Merchandising, Retail, Digital, Partnerships, and Experiential teams to ensure seamless alignment from concept through execution
Act as a primary marketing liaison for external partners, managing alignment, feedback, and approvals across content and campaign initiatives
Collaborate with brand and channel leads to ensure content integrates holistically across Kith’s broader marketing ecosystem
Serve as a key stakeholder in campaign planning, launch calendars, and go-to-market strategies
Oversee end-to-end execution of content initiatives, from ideation and briefing through rollout and post-launch analysis
Ensure projects are delivered on time, on brand, and within scope, balancing creative ambition with operational rigor
Champion best practices in content production, workflow efficiency, and cross-team communication
Leverage audience insights, performance data, and cultural trends to inform content direction and optimization
Lead analytics and channel teams for social to assess performance, extract learnings, and refine future strategies
Identify new opportunities for audience growth, engagement, and monetization through content
Qualification
Required
6+ years of experience in content marketing, brand marketing, or editorial leadership, preferably within fashion, retail, or lifestyle
Proven experience leading teams and managing managers within a fast-paced, creative environment
Deep understanding of fashion, streetwear, culture, and the evolving content landscape
Strong strategic thinking paired with hands-on executional expertise
Exceptional written, verbal, and visual storytelling skills
Demonstrated ability to manage complex projects with multiple stakeholders and timelines
Preferred
Background in premium or luxury fashion, footwear, or lifestyle brands
Experience working closely with creative directors and in-house production teams
Familiarity with global brand storytelling and multi-market content strategies
Company
KITH
Kith is a lifestyle brand and retailer of apparel, footwear, sneakers, boots, shoes, bags, and accessories for men, women, and kids.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Dan Cashman Elmoznino
Chief Web Officer
Kristina Heston (O'Brien)
Executive / Personal Assistant to CEO
Recent News
2025-12-03
Company data provided by crunchbase