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Zenni Optical · 3 hours ago

Performance Marketing Manager (Paid Search & Shopping)

United States

Full-time

Remote

Mid Level

$77K/yr - $116K/yr

3+ years exp

Zenni Optical is a company dedicated to making prescription eyewear affordable and accessible. They are seeking a Performance Marketing Manager to manage and optimize paid search and shopping campaigns, driving revenue growth through strategic execution and analysis.

E-CommerceFashionHealth CareRetail

Responsibilities

Partner with search team leadership to develop, executive and optimize campaigns within Google Ads and Bing Ads (tactics include but not limited to Search, Shopping, Performance Max, Youtube, DemandGen)

Day-to-day optimization, analysis and support of Search team owned channels

Monitor and analyze trends of core KPIs, with primary focus on spend, ROAS (return on ad spend), revenue, and new customer acquisition cost (CAC), as well as secondary KPIs including impressions, clicks, CTR (click-through rate), CPC (cost per click), and CVR (conversion rate)

Monitor competitor activities utilizing third-party tools

Report on and communicate performance results to internal stakeholders

KPI forecasting

Budget forecasting

Collaborate with other media team members to ensure alignment of brand messaging, align creative and copy testing and business priorities

Qualification

Paid search experienceGoogle AdsBing AdsData analyticsCampaign managementCompetitor monitoring toolsExcel proficiencyCreative testingAgency experience

Required

3+ years of paid search/shopping experience working primarily with eComm brands

Proven track record of driving company growth through paid search

Experience managing 1MM+ monthly paid media budgets

Experience with end-to-end account management including but not limited to: campaign building, keyword selection, feed optimization, ad copy and creative testing, analysis, optimization and reporting

Experience working with competitor monitoring tools

Strong data analytics and strategy background

Ability to support Pacific Time Zone business hours