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CRH · 3 days ago

Strategy Marketing Manager

Atlanta, GA

Full-time

Onsite

Mid, Senior Level

5+ years exp

CRH is the leading provider of utility infrastructure solutions for the water, energy, and communications markets throughout North America. The Strategy Marketing Manager is responsible for developing and executing marketing strategies for external sales channels while collaborating with various stakeholders to drive revenue growth and enhance channel partner effectiveness.

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Responsibilities

Marketing Strategy – Develop and execute comprehensive channel marketing strategies that align with product and business goals

Market Research & Analysis – Conduct or facilitate market research to understand channel partner and customer needs, market trends, and the competitive environment. Use research and insights to inform product positioning

Product Positioning & Messaging – Ensure that channel partners are equipped with, and using, value propositions and messaging that correctly positions our products to support revenue growth in line with business priorities

Sales Enablement – Create and deliver sales enablement materials, such as product demos, presentations, data sheets, battle cards etc, to support third-party sales teams in effectively communicating product value to customers

Content Development – Collaborate with internal and external content development teams, SMEs and key stakeholders to develop high-quality content that channel partners may use to drive engagement throughout their funnels, in line with our broader content marketing strategy

Product Launches – Support the planning and execution of product launches, ensuring that channel partners are equipped with the information and sales enablement materials necessary to promote and sell the product effectively at launch

Customer Engagement- Gather feedback from channel partners, identify key pain points, and develop strategies to improve channel partner satisfaction and effectiveness

Performance & Tracking – Monitor performance of marketing initiatives, analyzing key metrics, such as adoption, market share, revenue growth, and customer satisfaction. Provide regular reporting and insights to key stakeholders with recommendations for improvements

Qualification

Marketing StrategyMarket ResearchSales EnablementContent DevelopmentProduct PositioningCustomer EngagementTeam Collaboration

Required

Degree in business, marketing or related field, or equivalent work experience in marketing

Minimum of 5+ years marketing experience

Excellent understanding of marketing fundamentals

Excellent ability to work as part of a multi-disciplinary team, manage day-to-day relationships with external vendors and work in partnership with allied teams from around the business