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Social News Desk · 17 hours ago

Marketing Manager, Demand Gen - Remote

United States

Full-time

Remote

Senior Level

5+ years exp

Social News Desk (SND) empowers trusted communicators to engage their communities with confidence. They are seeking a hands-on Demand Generation Marketing Manager to own end-to-end demand generation strategies across key digital channels while collaborating with Sales and Product to align campaigns with revenue goals.

AdvertisingAnalyticsMarketingNewsSocial MediaSoftware

Responsibilities

Develop and execute multi-channel campaigns (email, social, search, paid media) that generate high-quality leads and accelerate pipeline growth

Plan and run Account-Based Marketing programs to target key accounts with personalized messaging

Monitor and optimize lead flow, conversion rates, and sales handoffs to ensure maximum pipeline impact

Create and optimize campaign assets, including building WordPress landing pages, SEO-friendly content, and social media ads that drive conversions

Track campaign performance, analyze metrics (MQLs, SQLs, pipeline contribution, ROI), and make data-driven decisions

Continuously improve the marketing funnel—from awareness to lead capture and nurturing

Optimize content and creative assets to maximize engagement and conversions

Partner closely with Sales to align on target accounts, lead scoring, and follow-up processes

Support events and webinars, coordinating virtual and in-person initiatives, including conferences and trade shows, to enhance pipeline generation and brand visibility

Qualification

B2B demand generationABM programsCRM & marketing automationMulti-channel campaignsWordPressBasic graphic designContent creationAnalytical skillsProject managementCollaboration

Required

Applicants must reside in Florida, Georgia, Illinois, Kansas, Michigan, Ohio, or Texas to be considered for this position

5+ years in B2B demand generation or marketing, preferably in SaaS or technology

Proven success running ABM programs and multi-channel campaigns that drive pipeline

Strong skills in CRM & marketing automation platforms (HubSpot, ZoomInfo, or equivalent). Experience with WordPress, basic graphic design, and content creation

Ability to manage multiple projects, prioritize tasks, and meet deadlines

Experience marketing to government agencies, public sector, or civic organizations