Community Boost · 6 hours ago
Paid Media Strategist
Community Boost is seeking a Paid Media Strategist who will connect performance across channels and guide measurable media strategies. The role involves leading planning and optimization across various platforms while collaborating with analytics and creative teams to drive business outcomes.
AdvertisingEmail MarketingSEOSocial Media MarketingWeb DesignWeb Development
Responsibilities
Develop integrated performance strategies across Search, Social, Programmatic, and Video with clear KPIs and optimization paths
Translate business goals into actionable media plans, budget allocations, and audience approaches
Partner with analytics, data science, and strategy to build dashboards, measurement frameworks, and test plans
Analyze site behavior, 1st-party data, and platform insights to identify high-value audiences and optimization opportunities
Oversee campaign setup, QA, pacing, and optimization to ensure delivery against performance goals
Create full-funnel measurement structures that connect media exposure to user behavior, shopping intent, and conversion
Develop clear, insight-driven reporting and strategic narratives that influence planning and investment decisions
Build strong client relationships, proactively addressing needs and driving performance-based recommendations
Mentor Associates/Senior Associates, guiding execution quality, analytical thinking, and strategic development
Qualification
Required
7–8+ years in performance media, digital strategy, or integrated planning (agency experience required)
Hands-on expertise with Google Ads, Meta Ads Manager, YouTube, TikTok, DV360 or equivalent platforms
Strong analytical mindset with experience using 1st-party data, behavioral signals, or performance dashboards
Proven ability to translate complex data into simple insights and strategic recommendations
Confident communicator capable of leading client conversations and cross-functional alignment
Skilled in Excel/Sheets and presentation tools, with strong attention to detail and accuracy
Experience building measurement approaches and full-funnel frameworks
Ability to manage multiple projects in fast-paced environments and shift priorities effectively
Track record of mentoring junior team members and elevating team capability
Comfortable taking ownership of business outcomes and connecting media performance to strategic impact