Apple · 15 hours ago
Channel Cross-Functional Digital Platforms Lead
Sunnyvale, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$191K/yr - $288K/yr
10+ years expApple is a leading technology company known for its innovative consumer products. They are seeking a Channel Cross-Functional Digital Platforms Lead to own the strategy for Apple's presence on partner digital platforms, ensuring cohesive customer journeys and driving engagement through best-in-class digital experiences.
AppsArtificial Intelligence (AI)BroadcastingDigital EntertainmentFoundational AIMedia and EntertainmentMobile DevicesOperating SystemsTVWearables
Responsibilities
Define and own global strategy for how Apple's brand and narrative are expressed on key partner platforms. Drive the creation of key campaigns that set the standard for creative excellence, business impact and improve the digital customer experience
Champion a culture of measurement and insight. Establish framework for how digital analytics inform and evolve global and regional marketing plans, ensuring all initiatives are optimized for performance
Set the guiding principles for the way that digital platforms integrate into broader campaigns, ensuring a premium and cohesive brand story
Provide guidance on technical infrastructure to support channel digital platforms, leading teams to build and enhance systems needed to effectively and efficiently deploy channel digital platforms
Provide executive oversight for a portfolio of complex digital projects. Ensure strategic alignment, operational excellence, and hold teams accountable for delivering measurable business results on time
Drive strategic alignment with senior stakeholders outside of Marcom by building and owning relationships with key teams (Marcom, Product Marketing, Sales leadership) to secure resources and champion the vision for the digital partner ecosystem
Partner with Marcom’s Partner Communications Digital Manager to learn and understand partner needs, trends, and improve what and how Apple delivers digital content and experiences to partners
Lead a hard-working team. Develop and mentor talent. Build a culture of collaboration on the team and with other teams at WW and across the world in the geos. Be known as strategic, collaborative, inspiring, and reliable
Qualification
Required
10+ years experience in digital marketing (strategy, planning, account or project management) with a leading digital agency or in-house marketing organization
Minimum of 3 years in a leadership and people management role
Experience developing and delivering successful brand strategies across multiple channels (marketing, sales, product development)
Digital customer journey expertise (social, e-CRM, e-commerce platforms, digital in-store, etc), digital communications, digital trends and how these unique touch-points affect partners and customers
Preferred
Experience leading and influencing stakeholders at all levels of an organization (such as, but not limited to, Account Directors, Producers, or in-house marketing management roles)
A strong leader with a consistent record of building, developing, and leading high-performing teams, with the ability to optimize how the team works
Balances strategic, big-picture thinking with a hands-on approach to execution; ability to dive into details, understand the work, and also zoom out and guide the team
Exceptional communication and influencing skills, with the ability to tailor messaging for audiences from junior staff to senior executives
Strong technical acumen in modern Content Management Systems (CMS) and API architecture, enabling effective partnership with engineering to define requirements and guide platform strategy
Benefits
Comprehensive medical and dental coverage
Retirement benefits
A range of discounted products and free services
Reimbursement for certain educational expenses — including tuition
Discretionary bonuses or commission payments
Relocation
Company
Apple
Apple is a technology company that designs, manufactures, and markets consumer electronics, personal computers, and software.
10001+ employees
H1B Sponsorship
Apple has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6998)
2024 (3766)
2023 (3939)
2022 (4822)
2021 (4060)
2020 (3656)
Funding
Current Stage
Public CompanyTotal Funding
$5.67BKey Investors
Berkshire HathawayMicrosoftSequoia Capital
2025-05-05Post Ipo Debt· $4.5B
2025-01-16Post Ipo Debt· $0.31M
2021-04-30Post Ipo Equity
Leadership Team
Tim Cook
CEO
Craig Federighi
SVP, Software Engineering
Recent News
Venrock
2025-12-01
2025-09-25
Mac Daily News
2025-09-25
Company data provided by crunchbase