Heartland Dental · 13 hours ago
Senior Manager of Marketing Analytics and Data Management
Effingham, IL
Full-time
Onsite
Senior Level, Lead/Staff
8+ years expHeartland Dental is a provider of non-clinical administrative support services to dental offices across the United States. They are seeking a Senior Manager of Marketing Analytics and Data Management to lead marketing data initiatives, optimize campaign performance, and transform data into actionable strategies for business growth.
ConsultingDentalHealth CareHealth Diagnostics
Responsibilities
Marketing Analytics Leadership: Oversee deep analytics for marketing campaign performance, including A/B testing, attribution modeling, and customer journey analysis. Conduct comprehensive digital analytics to evaluate web, social media, email, and paid advertising channels, identifying trends and opportunities for optimization
ROI and Performance Analysis: Develop and implement frameworks for ROI analysis, forecasting marketing spend efficiency, and measuring key performance indicators (KPIs) such as customer acquisition cost (CAC), lifetime value (LTV), and conversion rates. Provide data-driven recommendations to enhance campaign effectiveness and resource allocation
Data Visualization and Reporting: Design, build, and maintain interactive dashboards and visualizations using PowerBI and SAP tools. Translate complex datasets into intuitive reports that enable stakeholders to make informed decisions quickly
Data Management and Integration: Manage data pipelines and integrations, with a strong emphasis on Google Cloud Platform (GCP). Lead efforts in integrating and migrating data to Salesforce Marketing Cloud (SFMC), ensuring data accuracy, security, and compliance with privacy regulations (e.g., GDPR, CCPA)
Team Management and Collaboration: Foster a culture of innovation and continuous improvement. Partner with marketing, IT, and finance teams to align data strategies with business objectives
Process Optimization: Identify and implement best practices for data governance, quality assurance, and automation. Utilize analytical tools to streamline workflows and reduce manual processes
Research and Innovation: Stay abreast of industry trends in marketing analytics, emerging technologies, and tools to recommend and adopt new methodologies that enhance data capabilities
Qualification
Required
Bachelor's degree in Data Science, Marketing Analytics, Business Analytics, Computer Science, or a related field
8+ years of progressive experience in marketing analytics, data management, or a similar role, with at least 3 years in a managerial capacity
Proven track record in handling large-scale marketing datasets and leading analytics projects from inception to execution
Advanced skills in SQL for querying and manipulating data
Strong proficiency in Python for data analysis, scripting, and automation; familiarity with other analytical code bases such as R or Scala is a plus
Hands-on experience with PowerBI for dashboard creation and data visualization
Expertise with SAP HANA, particularly for reporting and analytics
Demonstrated experience with GCP for cloud-based data management, including BigQuery
Proven ability in integrating data platforms and migrating data to/from Salesforce Marketing Cloud
Exceptional problem-solving abilities with a deep understanding of statistical methods, machine learning basics, and predictive modeling applied to marketing contexts
Strong leadership and communication skills, with the ability to present complex insights to non-technical audiences
Detail-oriented, with a passion for data integrity and ethical practices
Preferred
Master's degree
Knowledge of AI-driven analytics or automation in marketing
Certification in relevant areas, such as Google Cloud Professional Data Engineer, Salesforce Marketing Cloud Administrator, or similar
Familiarity with agile methodologies and project management tools like Jira
Benefits
Generous benefits package
Company
Heartland Dental
As a leading DSO, Heartland Dental provides supported dentists, hygienists, and non-clinical team members with world-class non-clinical administrative support to help them achieve sustainable professional and personal growth.
10001+ employees
H1B Sponsorship
Heartland Dental has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2023 (1)
2021 (3)
2020 (3)
Funding
Current Stage
Late StageTotal Funding
$1.57M2022-07-12Acquired
2011-06-03Series Unknown· $1.57M
Leadership Team
Kirsty Leyland
Chief Human Resources Officer and Executive Vice President
Sarah Jackson
Chief Human Resources Officer
Recent News
2025-12-05
Company data provided by crunchbase