Mattel, Inc. · 1 day ago
Director, Brand Creative (Games)
Mattel is a leading global toy and family entertainment company known for its iconic brand portfolio. They are seeking a Director of Brand Creative for their Games Global Brand Marketing team to conceptualize and execute innovative brand ideas across various consumer touchpoints, focusing on brand campaigns and creative direction.
Consumer GoodsManufacturingOnline GamesPC GamesToys
Responsibilities
Conceptualize and execute ideas across all consumer touchpoints with best-in-class creative that is on trend and consumer-driven. Key areas included: Brand campaigns, Brand & Style Guides, key art development, ecommerce creative, motion graphics/video, and social media
Prioritize multiple projects at any given time and efficiently deliver on time
Art Direct and lead creative resources inside and outside the company
Maintain ownership of work from concept through final delivery while appropriately communicating with supervisor to ensure alignment
Excellent and persuasive presentation skills to gain buy-in from key stakeholders across the organization is required
Collaborate and partner with team of copywriters, producers, marketing partners and fellow designers in a positive and productive manner
Qualification
Required
Versed and on-top of current trends (branding, content, gaming, art, pop culture, design & typography, advertising, social media, digital, entertainment, etc.)
Excellent computer skills: Adobe Suite, and all relevant software tied to graphic design, animation, and content creation (a plus)
Knowledge and understanding of campaign strategies related to asset creation and development
Demonstrate the ability to translate core branding equities and tone through a variety of aesthetics (content, gaming, etc.)
Tapped into global adult- & youth-oriented design, marketing campaigns and trends
Ability to see large picture while not losing focus of details
Openness to learn from others and the courage to inspire others
Ability to mentor and train new designers
10+ years minimum in Art Direction, Brand Design, or Creative Leadership
Design Firm/Agency and/or in-house brand leadership experience strongly preferred
Demonstrated experience building and evolving iconic consumer brands
Experience with content creation including and beyond social (video, episodic, motion storytelling)
Digital and Social experience preferred
Global brand experience a plus
BA/BS/BFA in Graphic Design and/or MA/MFA
Tenacious and full of creative energy!
Relentless passion and enthusiasm for the work, finding solutions and always striving to make it better and more impactful
Entrepreneurial and innovative thinker who embraces change and taking on new challenges
Strong collaborator that takes personal accountability and loves to work in a team environment
Effective in a dynamic fast-paced environment
Fast Learner
Self-motivated with a positive attitude
Preferred
Design Firm/Agency and/or in-house brand leadership experience strongly preferred
Digital and Social experience preferred
Global brand experience a plus
Benefits
Competitive total pay programs
Comprehensive benefits
Company
Mattel, Inc.
We empower generations to explore the wonder of childhood and reach their full potential.
H1B Sponsorship
Mattel, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (26)
2024 (23)
2023 (28)
2022 (21)
2021 (10)
2020 (27)
Funding
Current Stage
Public CompanyTotal Funding
$600M2025-11-05Post Ipo Debt· $600M
2009-09-28IPO
Recent News
The Orlando Sentinel
2026-01-17
2026-01-16
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