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Hitch · 1 day ago

TikTok Strategy & Shop Performance Lead

Austin, TX

Full-time

Hybrid

Senior Level

Hitch is a high-performance creative and media agency that helps ambitious brands grow faster. The TikTok Strategy & Shop Performance Lead will own TikTok strategies for clients, scale TikTok Shop sales, and lead influencer partnerships while educating the internal team on TikTok best practices.

ConsultingCreative AgencyDigital MarketingSocial Media ManagementVideo

Responsibilities

Building and leading TikTok strategies for multiple Hitch clients

Scaling TikTok Shop sales for e-commerce brands

Running high-performing TikTok LIVE campaigns

Creating influencer programs that actually convert

Teaching the Hitch team how to win on TikTok

Being the in-house expert on all things TikTok commerce

Own TikTok strategy across Hitch clients from A to Z

Develop monthly and quarterly TikTok growth plans

Define what content formats, hooks, and offers will win

Guide creative teams on TikTok-first content production

Analyze performance and constantly refine approach

Be the internal authority on TikTok trends and best practices

Lead full TikTok Shop programs for Hitch clients

Build storefront strategies that convert

Optimize product listings, bundles, and offers

Develop affiliate programs inside TikTok Shop

Coordinate with creators to drive Shop sales

Track GMV, CPA, ROAS, and all core TikTok Shop KPIs

Design TikTok LIVE strategies that sell

Coach creators and brands on LIVE selling

Build run-of-show formats

Test hosts, scripts, offers, and giveaways

Manage LIVE schedules and talent

Turn LIVE streams into revenue machines

Build influencer programs for TikTok and Instagram

Identify, recruit, and negotiate with top creators

Manage outreach at scale

Know the best platforms and tools to source creators

Structure deals (paid, affiliate, hybrid, gifting)

Measure influencer ROI, not vanity metrics

Train Hitch team members on TikTok best practices

Create playbooks and frameworks

Lead client calls as the TikTok expert

Help shape Hitch’s overall social commerce offering

Build repeatable systems we can scale across brands

Qualification

TikTok strategyTikTok Shop expertiseTikTok LIVE experienceInfluencer marketingAnalytical mindsetE-commerce conversionCreator partnershipsContent creationTrainingEducationTeam leadership