Hitch · 1 week ago
TikTok Shop & Influencer mgmt Lead
Austin, TX
Full-time
Hybrid
Senior LevelHitch is a high-performance creative and media agency that helps ambitious brands grow faster. This role will lead everything TikTok at Hitch, including organic strategy, TikTok Shop, TikTok Live, influencer partnerships, and internal education.
ConsultingCreative AgencyDigital MarketingSocial Media ManagementVideo
Responsibilities
Building and leading TikTok strategies for multiple Hitch clients
Scaling TikTok Shop sales for e-commerce brands
Running high-performing TikTok LIVE campaigns
Creating influencer programs that actually convert
Teaching the Hitch team how to win on TikTok
Being the in-house expert on all things TikTok commerce
Own TikTok strategy across Hitch clients from A to Z
Develop monthly and quarterly TikTok growth plans
Define what content formats, hooks, and offers will win
Guide creative teams on TikTok-first content production
Analyze performance and constantly refine approach
Be the internal authority on TikTok trends and best practices
Lead full TikTok Shop programs for Hitch clients
Build storefront strategies that convert
Optimize product listings, bundles, and offers
Develop affiliate programs inside TikTok Shop
Coordinate with creators to drive Shop sales
Track GMV, CPA, ROAS, and all core TikTok Shop KPIs
Design TikTok LIVE strategies that sell
Coach creators and brands on LIVE selling
Build run-of-show formats
Test hosts, scripts, offers, and giveaways
Manage LIVE schedules and talent
Turn LIVE streams into revenue machines
Build influencer programs for TikTok and Instagram
Identify, recruit, and negotiate with top creators
Manage outreach at scale
Know the best platforms and tools to source creators
Structure deals (paid, affiliate, hybrid, gifting)
Measure influencer ROI, not vanity metrics
Train Hitch team members on TikTok best practices
Create playbooks and frameworks
Lead client calls as the TikTok expert
Help shape Hitch’s overall social commerce offering
Build repeatable systems we can scale across brands
Qualification
Required
Proven track record growing brands on TikTok
Direct experience with TikTok Shop
Hands-on TikTok LIVE experience
Experience hiring and managing influencers
Deep knowledge of TikTok tools and platforms
Ability to manage multiple clients at once
Strong analytical mindset
Best TikTok Shop tools
Affiliate management platforms
Creator payout structures
Inventory and offer optimization
How to scale from $0 → real revenue fast
Best creator discovery tools
Outreach systems
Contract structures
Commission models
Seeding programs
How to spot real creators vs fake engagement
Algorithm psychology
Short-form creative
E-commerce conversion
Creator partnerships
Live commerce
Data and performance
Preferred
You've grown TikTok accounts to 100K+
You've driven real revenue through TikTok Shop
You've run profitable influencer campaigns
You've managed creator affiliate programs
You understand both organic AND paid TikTok ecosystems
Benefits
Performance bonuses tied to results
Room to grow into executive leadership
Company
Hitch
Hitch is an independent creative and media company built to make brands move.
Founded in 2020
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2024-12-06Acquired
Leadership Team
Sean Cleland
Co-Founder / CEO / EP
Thomas McGuane
Co-Founder / Creative Director
Recent News
Morningstar, Inc.
2024-12-07
Company data provided by crunchbase