Regional Sales Manager – Grocery (Southwest / West) jobs in United States
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LALA U.S., Inc · 2 days ago

Regional Sales Manager – Grocery (Southwest / West)

positionDallas, TX
timeFull-time
remoteHybrid
senioritySenior Level
date5+ years exp

LALA U.S., Inc is a company focused on driving profitable growth in the grocery sector. They are seeking a Regional Sales Manager responsible for managing customer relationships and executing growth strategies across assigned grocery accounts.

Food and BeverageFood ProcessingManufacturing
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Comp. & Benefits

Responsibilities

Own customer relationships and growth strategy for H-E-B, WinCo, Bashas’, Whole Foods Market, and regional/independent grocery accounts
Develop and execute annual customer plans to deliver volume, revenue, distribution, and share growth
Lead pricing, assortment, item authorization, and promotional negotiations within company guardrails
Deliver net sales, volume, and gross margin targets; manage trade spend and promotional ROI
Drive in-store execution including distribution, shelf placement, displays, and pricing compliance
Partner cross-functionally with Marketing, Finance, Supply Chain, and Category Management to execute customer plans
Manage forecasts, order flow, and service levels to ensure strong customer satisfaction
Leverage market, POS, and syndicated data to identify growth opportunities and competitive risks
Deliver regular performance recaps, scorecards, and actionable insights
Manage broker and distributor partners to ensure flawless execution in market

Qualification

CPG sales experienceCustomer relationship managementFinancial acumenSyndicated data familiarityBroker relationship managementInfluencing without authorityEDLP experienceCross-functional leadershipPresentation knowledge

Required

5+ years of CPG sales experience, with direct responsibility for grocery accounts
Bachelor's degree in Business, Marketing, or related field
Strong financial acumen with experience managing trade spend and P&L drivers
Proven ability to influence without authority and lead cross-functional initiatives
Willingness to travel regularly within assigned region
Background in refrigerated, frozen, or center-store grocery categories

Preferred

Proven success managing regional or large grocery customers (H-E-B, WinCo, Bashas', Whole Foods Market, or similar strongly preferred)
Experience with EDLP and limited-assortment retailers
Familiarity with syndicated data (Nielsen, Circana/IRI) and customer POS insights
Deep key customer portal and presentation knowledge
Experience managing broker relationships

Company

LALA U.S., Inc

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Headquartered in Dallas, Texas, LALA U.S.
dateFounded in 2016
location
Dallas, Texas, USA
people-size201-500 employees
web-link
http://www.lala-us.com/

Funding

Current Stage
Growth Stage

Leadership Team

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Kevin Schiller, MBA
DIRECTOR OF SALES / TEAM LEAD - MASS, CLUB & SMALL FORMAT
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Melodee Miller
Human Resources Business Partner
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Company data provided by crunchbase