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tonies® · 13 hours ago

Performance Marketing Manager - North America

United States

Full-time

Remote

Mid, Senior Level

4+ years exp

tonies is the globally leading interactive audio platform for children, and they are seeking a Performance Marketing Manager to manage and optimize performance marketing campaigns across various platforms. The role involves hands-on campaign management, testing and innovation, insights and reporting, and cross-functional collaboration to drive measurable growth and efficiency.

AudioAudiobooksEdTechEducationMusicSoftware

Responsibilities

Own hands-on campaign planning, setup, management, pacing, forecasting and optimization across Meta Ads Manager, Google Ads, TikTok Ads Manager, and YouTube

Optimize toward platform-specific and cross-channel KPIs (CAC, ROAS, CPA, CTR, CVR, etc.)

Execute daily and weekly performance checks, troubleshoot issues, and adjust bids, budgets, and audience strategies accordingly

Ensure proper campaign hygiene: naming conventions, tracking, UTM integrity, pixel health

Develop and manage structured A/B testing roadmaps (creative, audience, bidding, placements, landing pages)

Recommend new tactics based on platform best practices and performance insights

Identify and assess emerging ad formats, betas, and algorithm changes across all platforms

Produce clear and actionable performance reporting, highlighting trends and competitor activity, learnings, and recommendations

Partner with our media analyst, and channel specialists to deepen measurement, including incrementality testing, attribution insights, and funnel performance

Maintain weekly dashboards that track performance versus goals

Work closely with Creative to brief new assets, inform ad copy, and share actionable creative insights

Partner with Growth Strategy, Brand,, and Product (Dev, eComm) teams to ensure campaigns align with broader business priorities

Coordinate with Data/Analytics to ensure tracking accuracy and robust measurement frameworks

Stay on top of platform updates and shifting best practices across Meta, Google, TikTok, and YouTube

Serve as an expert on algorithm changes, new tools, competitive opportunities, and marketplace shifts

Represent the team in partner conversations with Meta, Google, TikTok, and other media vendors

Qualification

Paid media buyingCampaign managementData analysisMeta Ads ManagerGoogle AdsTikTok Ads ManagerYouTube advertisingAutonomous workProject managementCreative collaborationDetail-orientedCommunication

Required

4–6+ years of hands-on paid media buying across Meta, Google, Advertorial, Affiliate and TikTok (YouTube is a plus!)

Proven track record managing full-funnel campaigns with strong performance outcomes (certifications are a plus!)

Excellent project management discipline; able to juggle high-volume campaigns and cross-functional requests while maintaining clear organization and timely execution

Experience working within an agency and/or brand omni-channel environment

Deep platform fluency: targeting, optimization levers, audience strategies, bidding models, creative best practices

Strong analytical and Excel/Sheets skills; comfortable working with pivoting large data sets, dashboards and interpreting data insights

Ability to write or iterate on ad copy and collaborate on creative strategy

Highly detail-oriented with strong QA instincts

Data-driven, curious, and constantly testing to uncover new growth opportunities

Comfortable owning decisions and working autonomously in fast-paced environments

Strong communicator who can turn complex performance data into clear insights