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GoHealth · 2 days ago

Manager, Affiliate Marketing

Illinois, United States

Full-time

Hybrid

Mid, Senior Level

$100K/yr - $120K/yr

3+ years exp

GoHealth is a leading health insurance marketplace and Medicare-focused digital health company. They are seeking a Manager of Affiliate Marketing to own and grow a portfolio of high-performing acquisition partners that drive qualified Medicare and health insurance leads at scale, focusing on partnership management, performance optimization, and revenue strategy.

Health InsuranceInsuranceInsurTechLife Insurance

Responsibilities

Own a portfolio of affiliate and performance-based partners responsible for delivering a meaningful share of GoHealth’s inbound lead volume

Identify, onboard, and scale new affiliate and strategic partners to diversify and expand GoHealth’s acquisition footprint

Negotiate commercial terms, payouts, volume commitments, and performance thresholds with partners

Manage partner pipelines, including recruitment, onboarding, activation, and long-term growth

Monitor partner-level KPIs including CPL, conversion rate, lead quality, lifetime value, and compliance metrics

Use performance data to make decisions on partner investment, pricing, caps, and volume allocation

Optimize partner mix by shifting spend toward high-quality, high-converting traffic sources and away from underperforming or non-compliant partners

Run structured test-and-learn initiatives with partners across formats such as display, native, social, email, call, and offline media

Work with Analytics and Technology teams to ensure accurate tracking, attribution, and lead quality measurement at the partner level

Partner with Compliance, Legal, and Operations to ensure affiliate traffic meets regulatory and brand standards

Collaborate with Digital and Offline Marketing teams to align partner activity with broader acquisition strategy and seasonal demand

Own forecasting, capacity planning, and pacing for the affiliate channel

Help manage the 12-month partner roadmap, including volume projections, seasonal planning, and budget allocation

Provide leadership with clear reporting on partner performance, growth opportunities, and risk areas

Mentor and support junior team members, helping them manage partner relationships and performance effectively

Contribute to building a scalable, high-accountability affiliate organization

Qualification

Affiliate marketingPerformance partnershipsCommercial negotiationData analysisPartner managementHealthcare experienceTeam leadershipCross-functional collaboration

Required

Bachelor's degree or equivalent experience

3–5+ years of experience in affiliate marketing, performance partnerships, or lead generation, with direct ownership of partner relationships and budgets

Strong partner management and commercial negotiation skills

Deep understanding of performance-based acquisition models (CPL, CPA, revenue share)

Highly analytical, with the ability to evaluate traffic quality, unit economics, and ROI at the partner level

Comfortable managing multiple external partners while coordinating internal stakeholders

Confident presenting performance, forecasts, and recommendations to senior leadership