Apple · 3 days ago
Media Planning and Buying Specialist, Apple Services
New York, NY
Full-time
Onsite
Mid, Senior Level
$117K/yr - $177K/yr
4+ years expApple is in search of an experienced Media Planning, Buying & Activation professional to join the Apple Services Integrated Marketing team. In this role, you will manage and optimize cross-channel paid media campaigns, collaborate with various teams, and serve as a primary contact for external media partners.
AppsArtificial Intelligence (AI)BroadcastingDigital EntertainmentFoundational AIMedia and EntertainmentMobile DevicesOperating SystemsTVWearables
Responsibilities
Ensure a smooth end-to-end process for the tactical planning and execution of cross-channel paid media campaigns, activated by both in-house and external agency media activation teams
Work closely with team members to refine existing processes to achieve best practices in tactical execution and optimization
Work alongside media team line-of-business strategists to ensure that strategies are aligned with brand nuances, taking into account successful media placements, platform insights, and overall media imperatives
Responsible for tactical activation, launch, management, and optimization of Apple Services media campaigns
Comfort with data analysis to understand and articulate campaign performance is essential
Demonstrate clear and thorough understanding of traditional and digital advertising, while delivering strategic campaigns to successfully hit directed KPIs
Work with channel managers and analytics teams to validate campaign performance through strategic testing
Need expertise and continued education in specific media channels as well as the overall media landscape, along with extensive experience managing the tactical functions of media investment
Qualification
Required
BS/BA degree required
4–6+ years of experience at a media agency or in-house agency group with traditional and digital media planning, buying, production, measurement, and reporting experience required
Deep understanding of paid media and how best to optimize Above-the-Line (ATL) and programmatic channels in an integrated capacity, from awareness to education/consideration to performance acquisition
Experience buying media through direct and programmatic channels and managing campaigns
Strong grasp of tactical campaign execution: audio buying, production and execution, buy types and strategies, optimization methodologies
Functional understanding of ad serving and third-party validation partners (e.g., CM, DoubleVerify, White Ops)
Strong communication skills and ability to clearly articulate media impact from a performance mindset
Understanding of the ad tech and MarTech landscape; experience working with tech platforms for buying and attribution needs
Critical thinking skills necessary to find technical workarounds
Preferred
Previous relationships/interactions with key vendors and partners
Broad vertical experience a plus (Apple Services LOBs span entertainment, finance/payments, apps, music, podcasts, books, sports, gaming, etc.)
Holistic understanding of attribution and measurement methodologies (both for performance acquisition and awareness—e.g., MMPs, third-party brand study partners, MMM, MMT, etc.)
Benefits
Comprehensive medical and dental coverage
Retirement benefits
A range of discounted products and free services
Reimbursement for certain educational expenses — including tuition
Discretionary bonuses or commission payments
Relocation
Company
Apple
Apple is a technology company that designs, manufactures, and markets consumer electronics, personal computers, and software.
10001+ employees
H1B Sponsorship
Apple has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6998)
2024 (3766)
2023 (3939)
2022 (4822)
2021 (4060)
2020 (3656)
Funding
Current Stage
Public CompanyTotal Funding
$5.67BKey Investors
Berkshire HathawayMicrosoftSequoia Capital
2025-05-05Post Ipo Debt· $4.5B
2025-01-16Post Ipo Debt· $0.31M
2021-04-30Post Ipo Equity
Leadership Team
Tim Cook
CEO
Craig Federighi
SVP, Software Engineering
Recent News
Venrock
2025-12-01
2025-09-25
Mac Daily News
2025-09-25
Company data provided by crunchbase