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Synsus Private Label Partners · 1 week ago

Ecommerce & Business Unit Marketing Manager

Houston, TX

Full-time

Onsite

Mid, Senior Level

$110K/yr - $140K/yr

Synsus Private Label Partners is seeking an Ecommerce & Business Unit Marketing Manager to focus on channel performance, product readiness, and marketing execution across multiple business units. This role involves leading ecommerce strategies, optimizing digital performance, and managing marketing assets to support the Consumer Lawn & Garden, Turf & Ornamental, and Agriculture segments.

AgricultureChemicalChemical EngineeringManufacturing

Hiring Manager

Amanda Keogh, PHR

Responsibilities

Lead ecommerce channel execution across major online retail and marketplace partners, ensuring accurate product catalogs, listings, imagery, descriptions, and pricing for supported customer programs

Optimize digital shelf performance through search visibility, merchandising best practices, promotions and content improvements

Partner with Supply Chain & Operations to support forecasting, inventory planning, and demand driven alignment by ecommerce activity

Drive the creation of marketing collateral, packaging, and retail‑ready assets

Support retailer‑aligned marketing materials

Manage website content, social media activity, trade show assets, and collateral across three business units

Develop reporting and dashboards to communicate channel performance and insights to leadership

Lead relationships with overseas teams handling analytics and creative services

Qualification

Ecommerce strategyData analysisProject managementMarketplace growthMarketing collateral creationLawn & garden experienceCross-functional leadershipFast-paced adaptability

Required

Strong experience with ecommerce channels and distributor/retail programs

Ability to analyze data, optimize product performance, and drive measurable marketplace growth

Ability to guide packaging, imagery, copy, advertising assets and coordinated marketing initiatives

Project management strengths and ability to lead cross‑functional initiatives

A mindset that thrives in fast‑paced, evolving roles, balancing strategy and tactical execution

Preferred

Experience in lawn & garden, fertilizer, or agriculture is a bonus

Company

Synsus Private Label Partners

Synsus Private Label Partners researches and develops agricultural and ornamental products.

Founded in 1976

Houston, Texas, USA

51-200 employees

https://www.synsus.com

Funding

Current Stage

Growth Stage

Leadership Team

Matthew Kreider

Chief Financial Officer

Joseph Hamlin

Chief Operations Officer

Recent News

Google Patent

Compositions and their use in agricultural applications

2025-01-03

Company data provided by crunchbase