Sonesta International Hotels · 3 days ago
Director, Commercial Franchise Sales
Newton, MA
Full-time
Hybrid
Lead/Staff, Director/Executive
$95K/yr - $105K/yr
5+ years expSonesta International Hotels is seeking a Franchise Sales Director to serve as the primary commercial liaison for an assigned portfolio of franchise hotels. This role involves partnering with hotel ownership and management teams to identify revenue opportunities and enhance commercial execution.
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Responsibilities
Serve as the primary commercial point of contact for key ownership groups and assigned franchise hotels, providing consultative guidance across sales and revenue channels
Analyze property-level and market performance (STR, Agency 360, RFP activity, lead conversion, GSO production, and channel mix) to identify opportunities and develop tailored action plans for hotels
Act as the driver between Global Sales and other parts of the commercial engine in support of franchise hotels and brands
Co-Facilitate quarterly or bi-annual performance reviews with large ownership groups, aligning revenue goals and success metrics
Partner with Revenue Management, Distribution, Effectiveness, Marketing, Loyalty, and Brand teams to address performance gaps and implement revenue optimization strategies
Increase hotel engagement with brand tools, programs, and initiatives (e.g., Customer Connection Week, TravelPass Planner Perks, Government Ready, Business Case initiatives, lead response)
Coach hotels on best practices for local market selling, lead response, and proactive business development
Support hotels in leveraging available marketing and distribution platforms to improve visibility and conversion
Assist hotels in closing business where applicable for both local and GSO sales accounts
Act as a connector between franchise hotels and corporate functional teams, escalating needs and sharing insights from the field
Contribute to the development of brand-level tools, templates, and playbooks that simplify commercial execution for owners and hotel teams
Participate in cross-functional initiatives to pilot and scale commercial programs that drive incremental revenue
Track and report on follow through portfolio performance metrics, engagement levels, and action plan outcomes
Maintain accurate records of property interactions, opportunities, and initiatives through the CRM and internal tracking systems
Support corporate reporting by providing data-driven insights and success stories from the field
Document key takeaways and actionable items from property visits that will be communicated to franchise operations and other key stakeholders
Qualification
Required
Bachelor's degree in business, Hospitality, or related field preferred
Minimum 5–7 years of experience in hotel sales, revenue management, or commercial strategy, ideally within a multi-unit or franchise environment
Strong analytical, consultative selling, and presentation skills
Demonstrated ability to influence without authority and build trusted relationships with diverse ownership groups
Ability to travel up to 30% to support assigned hotels and attend corporate or brand events
Ability to multi-task and manage a high volume of demand in a fast-paced environment
Ability to pivot and focus on prioritization of tasks and initiatives
Benefits
Medical, Dental and Vision Insurance
Health Savings Account with Company Match
401(k) Retirement Plan with Company Match
Paid Vacation and Sick Days
Sonesta Hotel Discounts
Educational Assistance
Paid Parental Leave
Company Paid Life Insurance
Company Paid Short Term and Long Term Disability Insurance
Various Employee Perks and Discounts
Hospital Indemnity
Critical Illness Insurance
Accident Insurance
Company
Sonesta International Hotels
Sonesta facilitates a number of hotels and resorts that provide professionals, couples, and families with accommodations.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
John Murray
President & CEO
Jordan Langlois
Senior Vice President, Franchise Operations at Sonesta Hotels / RLH Corporation
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