New Belgium Brewing · 3 days ago
Sr. Brand Manager - Kirin Ichiban
Fort Collins, CO
Full-time
Onsite
Mid, Senior Level
$110K/yr - $140K/yr
3+ years expNew Belgium Brewing is seeking a Sr. Brand Manager for their Kirin Ichiban brand. This role is responsible for leading cross-functional teams to develop innovation roadmaps, manage product development processes, and commercialize new beverage launches while meeting sales and profit objectives.
Food and BeverageWine And Spirits
Hiring Manager
Carly Straatsma
Responsibilities
Lead a cross-functional team to develop innovation roadmap including competitive analysis, market and financial projections, development of product launch plans, integration of brands, and portfolio management
Deliver aligned beers to market and meet all sales and profit objectives; coordinate PR, social media, sales execution and initiatives, field marketing, demand planning and forecasting, etc
Maintain market intelligence, feedback and new beer ideas and present updates
Liaise with Operations to lead respective platform through capital approval process as needed
Lead financial and volume forecasting for new products and contribute to P&L targets during development
Develop and manage business analysis for annual business plans and strategic planning; identifying key issues, evaluating competitive & market trends, tracking results and formulating recommendations to leadership
Assist and help implement overarching communications plan and strategy, including representing the company at key customer or distributor meetings annually as required to support sell-in presentations
Broaden on and off-premise toolbox development depending on bandwidth – programs, activation, displays and link to core portfolio
Other duties as assigned
Qualification
Required
Bachelor's degree in Business Administration or equivalent; MBA a plus
3-5 years experience in marketing/innovation; Beer or beverage category experience a plus
Ability to think strategically and objectively
Ability to manage multiple projects to completion
Preferred
Global brand management experience preferred
Benefits
Medical & Dental Insurance (options available for dependents)
Basic Term Life and AD&D Insurance
Short Term Disability Insurance
Flexible Spending Account
Employee Assistance Program
PTO
401k Match
Paid Caregiver Leave
Profit Sharing
Company
New Belgium Brewing
Having Fun, Brewing world Class Beers, Making our Love and Talent Manifest, Innovation in Craft Beer.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Kim Jordan
CEO Co-Founder
Shaun Belongie
Chief Executive Officer
Recent News
2025-12-04
2025-10-15
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