Allentown Art Museum · 1 week ago
Marketing & Social Media Coordinator
Allentown, PA
Full-time
Onsite
Entry Level
1+ years expThe Allentown Art Museum is a vital arts and educational institution in the greater Lehigh Valley, serving as an inclusive hub for cultural and social engagement. They are seeking a Marketing & Social Media Coordinator to support the Marketing department through creative, administrative, and strategic planning activities, focusing on social media, digital communications, and community engagement.
Museums & Institutions
Responsibilities
Support the Manager of Marketing & Public Relations on all marketing related activities, including the development and implementation of social-media campaigns, promotional materials, mailings, newsletters, advertising plans and placement, press releases, media lists, photography, and metrics/results reporting
Under the direction and review of the Manager of Marketing & Public Relations, create promotional content on a weekly schedule, including daily social-media posts, weekly and special e-blasts, print materials, newsletters, and more. Ensure that all Museum communications are on brand and meet internal standards of accuracy and consistency
Closely monitor the Museum’s social-media platforms, respond in a timely manner to inquiries received via social media and email, and repost content on social media as appropriate
Coordinate with staff members across Museum departments to obtain descriptions and images of exhibitions, programs, community collaborations, and special events for promotion, and present these descriptions and images in a way that seeks to engage audiences with diverse backgrounds, experiences, and interests
Update the Museum’s website as directed by the Manager of Marketing & Public Relations
Create and deliver content that meets Museum standards of accuracy and consistency and fits Museum communication directions, positioning, and programmatic and campaign needs
Keep the Marketing Matrix spreadsheet updated on a weekly basis, and be able to lead the biweekly Matrix Meeting to communicate to Museum staff the Marketing department’s pipeline and outstanding content needs
Assist with preparation and presentation of marketing information for internal and external marketing meetings, and attend meetings as necessary
Research and present new promotional opportunities and platforms, keeping up to date on marketing and social-media trends
Document and post about Museum events and represent the Museum at community events
Help coordinate production and installation of marketing-related posters, banners, and signage
Develop and maintain marketing information systems, including files, calendars, mailing lists, and print materials
Process vendor invoices for approval and payment
Oversee and manage the Museum’s Google Ads account and campaigns
Other duties as assigned by the Manager of Marketing & Public Relations
Qualification
Required
Bachelor's degree in marketing, communications, English, or related field required
Minimum of 1 year of professional work experience holding a position that requires a strong working knowledge of social-media platforms (Meta, TikTok), project management, and organizational skills; 2-3 years preferred
Working knowledge of all Microsoft Office products required
Working knowledge of Adobe Creative Suite required
Ability to multitask and manage multiple priorities simultaneously and efficiently
Ability to critically think and manage ambiguous situations and information
Self-motivated and capable of performing work independently with a focus on results
Timely project management with ability to meet deadlines and adhere to a schedule
Exceptional at written and verbal communication
Ability to handle stressful situations with poise and a problem-solving approach
Adept at building relationships with a team-player and customer-service approach
Preferred
2-3 years of professional work experience holding a position that requires a strong working knowledge of social-media platforms (Meta, TikTok), project management, and organizational skills
Working knowledge of Canva a plus
Experience with WordPress, Constant Contact, and social-media tools such as Hootsuite preferred
Graphic-design skills with experience prepping files for print production preferred
Google Ads experience preferred
Videography experience a plus
Knowledge of art and/or nonprofits a plus
Company
Allentown Art Museum
Allentown Art Museum has engaged, informed, and inspired the community through visual arts.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase