CRH · 1 week ago
Channel Marketing Manager
Atlanta, GA
Full-time
Onsite
Senior Level
7+ years expCRH, through its subsidiary Oldcastle APG, is North America’s leading provider of innovative outdoor living solutions. The Channel Marketing Manager will oversee the Pro Dealer Channel go-to-market strategy, connecting insights from Brand Marketing to build programs that drive revenue and strengthen customer partnerships.
Building MaterialConstructionManufacturing
Responsibilities
Own strategic account planning for the Pro Dealer vertical, building programs to drive consideration, conversion and education in partnership with Brand Marketing and sales leadership
Oversee the design, execution and maintenance of channel marketing plans including and not limited to co-op programs, advertising, selling tools, training, samples and displays
Effectively manage Channel budgets to achieve brand-level KPIs, with a focus on increasing revenue
Develop expertise in the Pro Dealer channel to ensure customers are kept at the center of how APG brands are positioned, merchandised and sold
Continuously explore industry best practices to maximize creativity, inform our team and drive results
Build expertise across APG’s product categories to establish trust and ensure our brands are marketed effectively within the Pro Dealer channel
Present strategy and initiatives to senior leadership – both internal to APG and external to our Retail partners
Develop a deep integration with Pro Dealer leadership to understand – and achieve – sales goals for multiple APG brands simultaneously
Work closely with internal and external stakeholders to ensure that APG delivers a best-in-class brand experience at every stage of the buying cycle, both online and in-store
Partner with Brand Marketing to ensure their strategies align with overall Pro channel strategy – including helping to refine messaging, positioning, branding, merchandising, online presence, customer experience and more
Work closely with stakeholders in brand management, CRM, sales and others to ensure their strategies and initiatives align with Pro Channel best practices and are effectively driving revenue
Promote teamwork and collaboration, show initiative and influence with stakeholders to successfully execute Pro Channel marketing initiatives within a crowded landscape
Develop and sustain strong partner relationships with key Pro Dealer contacts, vendors, and third-party agencies
Develop comprehensive measurement tools to evaluate program/promotional effectiveness and recommend changes and improvements as required
Qualification
Required
7+ years of experience in marketing, branding, product strategy, sales enablement or other strategic marketing roles
Bachelor's degree – or equivalent experience – in marketing, communications, business or a related field
Analytical problem solver with experience in analyzing business cases and developing go-to-market strategies in the building products industry
Proven ability to rapidly digest and synthesize new information on products, sales strategies, customers, competitors and decisionmakers
Excellent presentation skills and the ability to communicate confidently and professionally
A dedication to organization and ability to collaborate on multiple projects with multiple stakeholders simultaneously
Strong sense of urgency and ability to respond to requests and challenges quickly
Ability to travel up to 15%
Preferred
Agency experience and/or experience in the building & construction industry is preferred but not required
Benefits
Comprehensive medical, dental and disability benefits programs
Group retirement savings program
Health and wellness programs
An inclusive culture that values opportunity for growth, development, and internal promotion
Company
CRH
CRH manufactures and distributes building materials and products for construction projects. It is a sub-organization of CRH Ventures.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2023-07-21IPO
Leadership Team
Jim Mintern
Chief Executive Officer
Alan Connolly
Director of Strategic Finance
Recent News
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2026-01-23
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2026-01-07
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