Director, Marketing & Communications jobs in United States
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Fourth Floor ยท 2 days ago

Director, Marketing & Communications

positionNYC Metro Area
timeFull-time
remoteOnsite
seniorityDirector/Executive
money$120K/yr - $150K/yr

Fourth Floor is a luxury accessories brand seeking an experienced marketing and communications leader to own the strategy and execution of brand initiatives. This role involves overseeing brand storytelling across multiple touchpoints, including campaigns, partnerships, and influencer initiatives.

Human ResourcesStaffing Agency

Responsibilities

Lead the planning and execution of seasonal and evergreen brand marketing campaigns
Own the brand marketing calendar, budget oversight, and external vendor and partner relationships
Develop campaign strategies that drive brand visibility, engagement, and growth
Collaborate cross-functionally to ensure cohesive brand messaging across all channels
Oversee influencer and creator strategy, including relationship development, gifting, and partnerships
Manage affiliate programs and track performance metrics
Partner with social media team to align on brand voice, storytelling, and campaign support
Lead partnership ideation, planning, and execution, including collaborations and co-marketing initiatives
Own press and communications strategy, including pitching, press materials, and media relationships
Support VIP and celebrity initiatives and key brand moments
Track and report on campaign performance and KPIs

Qualification

Brand strategyCampaign managementInfluencer marketingBudget oversightCross-functional collaborationPress relationsEvent managementLuxury brand building

Required

Experienced marketing and communications leader
Strong point of view on luxury brand building
Ability to thrive in a fast-paced, creative environment
Lead the planning and execution of seasonal and evergreen brand marketing campaigns
Own the brand marketing calendar, budget oversight, and external vendor and partner relationships
Develop campaign strategies that drive brand visibility, engagement, and growth
Collaborate cross-functionally to ensure cohesive brand messaging across all channels
Oversee influencer and creator strategy, including relationship development, gifting, and partnerships
Manage affiliate programs and track performance metrics
Partner with social media team to align on brand voice, storytelling, and campaign support
Lead partnership ideation, planning, and execution, including collaborations and co-marketing initiatives
Own press and communications strategy, including pitching, press materials, and media relationships
Support VIP and celebrity initiatives and key brand moments
Track and report on campaign performance and KPIs

Company

Fourth Floor

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Fourth Floor is a staffing and recruiting company that offers freelancing and direct hire recruitment services.
dateFounded in 2005
location
Los Angeles, California, USA
people-size51-200 employees
web-link
http://fourthfloorfashion.com

Funding

Current Stage
Growth Stage

Leadership Team

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Rachel Morgan
Director of Recruitment and Client Partnerships
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Recent News

Next Big What (India)
Fourth Floor acquires video production company Explosive Alan
2022-10-08
Company data provided by crunchbase