Cramer-Krasselt · 1 week ago
Director, National Video Investment
Chicago, IL
Full-time
Hybrid
Director/Executive
$145K/yr - $165K/yr
10+ years expCramer-Krasselt is one of America’s largest independent agencies, known for its full-service capabilities in modern marketing. The role involves leading national video and audio investment strategies, managing a team, and driving client relationships while optimizing media buying across platforms.
AdvertisingMarketing
Responsibilities
Own national linear and CTV investment across broadcast, cable, and streaming partners
Lead upfront and scatter planning, negotiation, and execution with full budget accountability
Manage and mentor a small team of buyers while remaining actively involved in day-to-day buying
Balance traditional demo-based strategies with advanced audience targeting and data-driven CTV approaches
Serve as the agency lead for national video investment, establishing best practices, buying standards, and negotiation principles across accounts
Partner with strategy, analytics, and client teams to align media investment with business and performance outcomes
Oversee measurement, attribution, and outcome-based buying frameworks, ensuring performance is clearly understood, optimized, and communicated
Build and maintain senior-level relationships with clients, networks, publishers, streaming platforms, and audio partners
Lead national radio investment including strategy, buying approach, partner negotiations, and performance oversight
Bring a strong POV to investment decisions—challenging norms when the data, opportunity, or client need demands it
Develop internal thought leadership that elevates the agency’s cross-channel investment discipline
Play a key role in new business, leading integrated video/audio investment approaches for pitches and RFPs
Identify, test, and scale emerging video and audio opportunities to keep our approach ahead of the market
Qualification
Required
10+ years of national TV and CTV buying experience, including both upfront and scatter
Deep, hands-on expertise across broadcast, cable, and streaming
Experience leading national-level radio buying, including strategy, partner selection, and negotiations
Proven ability to manage national budgets and high-stakes negotiations
Strong background in advanced audience targeting, data-driven CTV, and outcome-based buying
Experience with measurement, attribution, and performance frameworks beyond basic delivery metrics
Prior experience leading and developing a team of buyers
Clear, confident communicator who can operate at both the tactical and executive level
Preferred
B2B and major sports sponsorship/buying experience is a plus
Benefits
Medical, dental and vision for employees and dependents including domestic partners
Disability
401(k) company match and profit sharing
Paid time off including parental leave
Company
Cramer-Krasselt
Cramer-Krasselt is a professional advertising and marketing agency.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Ante Lisnic
EVP, Chief Financial Officer
Marshall Ross
Vice Chairman, Chief Creative Officer
Recent News
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