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CHS Inc. · 8 hours ago

Social Media and Media Relations Specialist

Inver Grove Heights, MN

Full-time

Hybrid

Entry, Mid Level

$60K/yr - $95K/yr

2+ years exp

CHS Inc. is a leading global agribusiness owned by farmers, ranchers and cooperatives across the United States that provides grain, food and energy resources to businesses and consumers around the world. The social media and media relations specialist is responsible for strategically planning, creating, executing and monitoring content for various CHS-owned social media and supporting media relations initiatives.

AgricultureFarmingNutrition

Responsibilities

Serve as a partner to and client lead with agency partners who help deliver compelling social media content and approaches for CHS and CHS brands

Plan, create and publish engaging content for branded social media profiles, ensuring alignment with strategic objectives and current content strategy

Develop and manage monthly social media calendars for various business unit and corporate profiles, coordinating with internal teams and agency partners and creating branded templates to simplify content creation when appropriate

Monitor, evaluate and report on social media engagement metrics; develop insights and recommend steps for continuous improvement

Actively monitor mentions, trends and issues and recommend corporate responses or engagement tactics, as needed

Place and optimize paid social media ads, tracking performance and ROI

Collaborate with multimedia producers and subject matter experts to deliver compelling visual and written content

Partner with functional teams throughout CHS (talent acquisition, marketing and more) who contribute to and/or manage social media tactics to ensure content supports business priorities

Build and nurture online communities, engaging with various audiences as conversations warrant and align with brand and reputation strategy

Ensure all content adheres to copyright, trademark, privacy laws and organizational style and brand guides

Leverage content management systems for efficient workflow

Identify, monitor and follow key reporters and media outlets for CHS, track coverage about the company and key issues, sharing with key stakeholders as appropriate

Help execute media plans for product launches, content topics and events

Draft news releases in partnership with agency and internal partners; identify approaches to secure media coverage with a target list of reporters to support brand and reputation

Support issues and crisis management team by helping develop reactive statements, FAQs, and coordinating media monitoring as needed

Develop weekly e-newsletter, in partnership with agency, summarizing weekly CHS-related coverage

Support media monitoring efforts; provide meaningful reports and counsel to communications colleagues

Use media relations technology and tools to track identified KPIs

Qualification

Social media managementContent creationMedia relationsPaid social media advertisingAnalytics toolsCommunication skillsOrganizational skillsAttention to detailTeamwork

Required

2+ years' experience in social media content creation, community management and paid social media management as well as some media relations for an organization

A bachelor's degree in communications, journalism, marketing or a related field is preferred but high school degree/GED required

Strong written, verbal, and visual communication skills; able to explain complex information in straightforward situations

Experience managing day-to-day execution of corporate or retail social media profiles across multiple platforms

Experience with paid social media advertising and analytics tools

Entrepreneurial spirit and a desire to identify and create engaging content for social media and media channels

Demonstrated ability to analyze guidelines and policies to solve straightforward problems using technical experience and judgment

Experience with paid social media advertising, content management systems, and analytics tools

Ability to work independently with moderate guidance, manage multiple priorities, and collaborate across teams

Preferred

Affinity for agriculture, energy or the cooperative business model

A master's degree or additional certifications in a relevant field would be a plus

Organizational skills: Highly organized, with exceptional time-management skills and the ability to manage multiple projects simultaneously without compromising quality

Excellent communication skills: Strong written and verbal communication skills, with the ability to communicate clearly with team members, stakeholders, and leadership

Attention to detail: High attention to detail to ensure all content is polished, accurate and consistent with the brand

Flexibility and teamwork: An ability to be nimble and collaborative on quick-turn requests as they arise and a commitment to teamwork, even in challenging situations