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BigID · 4 hours ago

Marketing Operations Manager

United States

Full-time

Remote

Mid, Senior Level

$110K/yr - $120K/yr

5+ years exp

BigID is an innovative tech startup specializing in data security and compliance solutions. The Marketing Operations Manager will lead the marketing operations function, ensuring seamless funnel management and data accuracy while collaborating closely with sales teams to optimize marketing performance and revenue impact.

Artificial Intelligence (AI)Big DataCyber SecurityRisk ManagementSoftware

Growth Opportunities

Responsibilities

Own the marketing/GTM tech stack, including: HubSpot, LeanData, ZoomInfo/Lusha, Navattic, Chili Piper, Warmly (website chat), GA4/GTM, and more

Build and manage dashboards and reporting for business needs from C-Staff to the individual level - focus on actionable information to improve marketing performance and pipeline creation

Collaborate closely with Sales Ops, ensuring alignment on funnel stages, opportunity source logic, and attribution models that accurately reflect marketing’s impact on pipeline and revenue

Manage attribution, tracking, and UTM hygiene across campaigns to measure ROI and tie spend to pipeline and revenue

Maintain and optimize the global lead lifecycle and routing framework — ensuring accurate and efficient lead flow, qualification, and conversion between Marketing, SDR, and Sales

Serve as a Salesforce power user—building reports, troubleshooting sync issues, and collaborating with the broader GTM Systems team on data architecture

Support end-to-end marketing campaign processes from campaign creation and lead association through ROI analysis

Support the SDR function; ensure proper alignment between marketing, SDRs, and sales

Manage and refine Lead Prioritization model (scoring) using account firmographics, demographics/personas, and engagement/intent

Partner cross-functionally with SDR Ops, Sales Ops, and CS Ops on data governance, lifecycle alignment, and reporting consistency across the GTM organization

Maintain data hygiene and compliance through enrichment workflows and integration monitoring across HubSpot, Salesforce, and external tools

Champion marketing analytics and forecasting, delivering insights that inform quarterly planning, budgeting, and board-level reporting

Contribute to enablement and documentation, creating playbooks and process guides for scalable growth

Qualification

B2B SaaS marketing opsHubSpotSalesforceLead lifecycle managementAttribution modelingData governanceAnalytical skillsProject managementCommunication skillsCross-functional collaborationPresentation skills