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CRH · 2 days ago

Marketing Manager- Local Solutions

Atlanta, GA

Full-time

Onsite

Mid, Senior Level

5+ years exp

CRH is a leading provider of utility infrastructure solutions for the water, energy, and communications markets throughout North America. The Marketing Manager will be responsible for developing and executing go-to-market strategies for products, ensuring alignment with market needs, and supporting customer challenges to drive engagement and revenue growth.

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Responsibilities

Marketing Strategy – Develop and execute comprehensive marketing strategies, across all appropriate channels, including product positioning, messaging, and launch plans, that align with product and business goals

Market Research & Analysis – Conduct or facilitate market research to understand customer needs, market trends, and the competitive environment. Use research and insights to inform product positioning

Product Positioning & Messaging – Define and articulate product value propositions, ensuring that they differentiate, and resonate with the target audience. Develop clear and compelling messaging that communicates the benefits and features of the product

Sales Enablement – Create and deliver sales enablement materials, such as product demos, presentations, data sheets, battle cards, to support the sales team in effectively communicating product value to customers

Content Development – Collaborate with internal and external content development teams, SMEs and key stakeholders to develop high-quality content that drives engagement throughout the funnel

Product Launches – Plan and execute product launches, including coordinating with cross-functional teams, developing launch timelines, and ensuring that all marketing and sales activities are aligned

Customer Engagement- Gather feedback from customers, identify key pain points, and develop strategies to improve customer satisfaction and product adaptation

Performance & Tracking – Monitor performance of product marketing initiatives, analyzing key metrics, such as adoption, market share, revenue growth, and customer satisfaction. Provide regular reporting and insights to key stakeholders with recommendations for improvements

Qualification

Marketing Strategy DevelopmentMarket ResearchProduct PositioningSales EnablementContent DevelopmentPerformance TrackingCustomer EngagementTeam CollaborationCommunication Skills

Required

Degree in business, marketing or related field, or equivalent work experience in marketing

Minimum of 5+ years marketing experience; related sector experience (engineering, construction, industry sector) preferred but not required

Excellent understanding of marketing fundamentals, marketing strategy development and execution in support of marketing driven influence to revenue

Excellent ability to work as part of a multi-disciplinary team, manage day-to-day relationships with external vendors and work in partnership with allied teams from around the business